Wholesale Distribution Channels (PDF)

Name: Wholesale Distribution Channels
Brand: Taylor & Francis
SKU: 132213364
Price: 57.99 EUR
Availability: OnlineOnly

New Insights and Perspectives (Sprache: Englisch)

Autor: Bert Rosenbloom

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Wholesale Distribution Channels, Bert Rosenbloom

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Bert Rosenbloom has brought together leading academic scholars on wholesale distribution who present state-of-the-art analyses and research on the subject. Their chapters clarify readers' insight and deepen their understanding of this two trillion dollar industry with a wide range of topics. Readers will find objective treatment of key issues based on research that provides evidence, not opinion. Many of the authors provide practical recommendations for applying the findings to wholesaling practice.

Autoren-Porträt von Bert Rosenbloom

Bert Rosenbloom holds The G. Behrens Ulrich Professorship in Marketingat Drexel University. One of the world's leading experts on the management ofmarketing channels and distribution systems, Dr. Rosenbloom has also been anactive consultant for a broad range of industries in manufacturing, wholesaling,retailing, communications, services, and real estate in the United States andabroad.