Fundraising Fundamentals (PDF)
A Guide to Annual Giving for Professionals and Volunteers
(Sprache: Englisch)
"Fundraising Fundamentals is a practical and valuable resource forfundraising professionals, trustees, philanthropists, and nonprofitexecutives who aspire to raise substantial monies for worthycauses. I have utilized Jim Greenfield's literature in...
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"Fundraising Fundamentals is a practical and valuable resource forfundraising professionals, trustees, philanthropists, and nonprofitexecutives who aspire to raise substantial monies for worthycauses. I have utilized Jim Greenfield's literature in variousfundraising courses . . . my students have benefited from thetheory and substance that Jim so clearly conveys along withreal-life models that can be applied to their respectiveorganizations."
-Stephen M. Levy, CFRE, President of Levy PhilanthropicCounsel
Former Chair of the Association of Professionals FoundationBoard
Adjunct Professor of Philanthropy, Columbia University
Proven methods and techniques for running a successful annualgiving campaign
Learn how to carry out winning annual giving campaigns that willhelp your nonprofit organization grow and increase its financialresources with Fundraising Fundamentals. Complete with theessential basics of fundraising and comprehensive enough to helpexperienced fundraisers improve their campaigns, this up-to-dateSecond Edition features key material on:
* How to find likely first-time donors
* Membership organizations and donor clubs
* Methods of donor renewal, upgrading, and reward
* Recruiting and training volunteer solicitors
* Multimedia and Internet soliciting techniques
-Stephen M. Levy, CFRE, President of Levy PhilanthropicCounsel
Former Chair of the Association of Professionals FoundationBoard
Adjunct Professor of Philanthropy, Columbia University
Proven methods and techniques for running a successful annualgiving campaign
Learn how to carry out winning annual giving campaigns that willhelp your nonprofit organization grow and increase its financialresources with Fundraising Fundamentals. Complete with theessential basics of fundraising and comprehensive enough to helpexperienced fundraisers improve their campaigns, this up-to-dateSecond Edition features key material on:
* How to find likely first-time donors
* Membership organizations and donor clubs
* Methods of donor renewal, upgrading, and reward
* Recruiting and training volunteer solicitors
* Multimedia and Internet soliciting techniques
Autoren-Porträt von James M. Greenfield
JAMES M. GREENFIELD, ACFRE, FAHP, is Senior Associate Vice President with The Alford Group Inc. Since 1962, he has acted as a fundraising executive to three universities and five hospitals, including Hoag Memorial Presbyterian Hospital where he served for fourteen years and raised over $120 million.
Bibliographische Angaben
- Autor: James M. Greenfield
- 2004, 2. Auflage, 512 Seiten, Englisch
- Verlag: John Wiley & Sons
- ISBN-10: 0471272787
- ISBN-13: 9780471272786
- Erscheinungsdatum: 01.03.2004
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- Größe: 1.71 MB
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Sprache:
Englisch
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