Win with Advanced Business Analytics / SAS Institute Inc (PDF)

Plain English guidance for strategic business analytics and big
data implementation

In today's challenging economy, business analytics and big data
have become more and more ubiquitous. While some businesses don't
even know where to start, others are struggling to move from beyond
basic reporting. In some instances management and executives do not
see the value of analytics or have a clear understanding of
business analytics vision mandate and benefits. Win with
Advanced Analytics focuses on integrating multiple types of
intelligence, such as web analytics, customer feedback, competitive
intelligence, customer behavior, and industry intelligence into
your business practice.

* Provides the essential concept and framework to implement
business analytics

* Written clearly for a nontechnical audience

* Filled with case studies across a variety of industries

* Uniquely focuses on integrating multiple types of big data
intelligence into your business

Companies now operate on a global scale and are inundated with a
large volume of data from multiple locations and sources: B2B data,
B2C data, traffic data, transactional data, third party vendor
data, macroeconomic data, etc. Packed with case studies from
multiple countries across a variety of industries, Win with
Advanced Analytics provides a comprehensive framework and
applications of how to leverage business analytics/big data to
outpace the competition.