Wonder Leads (ePub)

This book can make it happen...

Wonder Leads is an innovative new approach to remote business development. It centres on individually personalised sales videos delivered through LinkedIn, where it's proved to be almost 20x more effective than cold calling at generating warm leads.

In this Axiom award-winning sales book (previous winners include Seth Godin, Tony Robbins & Peter Drucker), entrepreneur and champion for positive communication Dave Holloway reveals a 6-step approach to effective social selling that anyone can follow.

You'll learn the secrets of successful connecting, storytelling, filming, editing, publishing and measuring. Skills that will help you quickly fill your sales funnel while simultaneously building meaningful relationships with the people that matter.

It doesn't matter if you're a virtual selling pro or a video marketing novice. A small businesses owner, solopreneur, start-up founder, freelancer or seasoned sales professional. If you need to grow your customer base, Wonder Leads is the proven way to generate leads without sacrificing your time, money or integrity.

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• Why traditional outbound sales techniques like telemarketing, email marketing and direct mail do more harm than good.
• How to sell yourself through an engaging LinkedIn profile that encourages customers to connect.
• Which small details make big differences to social selling success.
• The reason personalised video marketing is perfect for remote B2B selling, especially for a small business.
• Why positivity makes or breaks social selling efforts.
• How deeper sales video personalisation can increase B2B lead generation rates by 3x.
• Why high-quality personalised video marketing leads to profitable sales conversations.
• How to overcome the challenges of recording a personalised sales video on your own.
• Why empathy is the most critical component of successful prospecting.
• Why persistent sales follow-ups are suicide for your business development efforts.
• How to measure results to prove ROI and accurately forecast B2B lead generation.