WTF? (ePub)

"In today's rapidly changing digital environment,
Darwinism is alive and well. What's the Future of
Business doesn't just explore trends and theories; it
introduces a dynamic, actionable path to transformation."

--Evan Greene, CMO, The Recording Academy,
Producers of the GRAMMY Awards

Rethink your business model to incorporate the power of "user"
experiences

What's the Future of Business? will galvanize a new
movement that aligns the tenets of user experience with the vision
of innovative leadership to improve business performance,
engagement, and relationships for a new generation of consumerism.
It provides an overview of real-world experiences versus "user"
experiences in relation to products, services, mobile, social
media, and commerce, among others. This book explains why
experience is everything and how the future of business will come
down to shared experiences.

* Aligns the tenets of user experience with the concepts of
innovative leadership to improve business performance and
engagement and to motivate readers to rethink business models and
customer and employee relationships

* Motivates readers to rethink business models, products and
services, marketing, and customer and employee relationships with
desired experiences in mind

* Brian Solis is globally recognized as one of the most prominent
thought leaders and published authors in new media, and is the
author of Engage! and The End of Business as
Usual!

Discover how user experience design affects your business, and
how you can harness its power for meaningful revenue growth