You Can Kill An Idea, But You Can't Kill An Opportunity (PDF)

Ideas alone are failing us! They promise growth, but too oftenlead to products and services that don't deliver. In many companiesit can take up to 3,000 ideas to lead to 100 projects, resulting inonly 2 launches, producing on average one product that breaks evenand of these products only 20% turn a profit. Defining theopportunity first, leads to big ideas that win and increases theodds for success.

Pam Henderson, former faculty at Carnegie Mellon University andauthor of You Can Kill an Idea, but You Can't Kill AnOpportunity! shows how to apply Opportunity Thinking(TM) inyour own organization to increase speed to market for products,eliminate idea bottlenecks, get crisp on demand space, value openinnovation and increase creativity ROI.

Opportunity Thinking(TM), a new approach to innovationdeveloped by author Pam Henderson, has transformed the waycompanies and organizations, from Fortune 500 to non-profits, findbig ideas that win and create sustainable growth.

Opportunity Thinking(TM) is a creative journey that taps sixsources - market forces, business models, technology,organizations, environments, and design to discover big places toplay. Not your average business book, Henderson's clevernarrative, bold visuals and countless stories of companies andbrands will inspire you to think in new ways and stretch your mindto consider the possibilities.