Your Google Game Plan for Success (ePub)
Increasing Your Web Presence with Google AdWords, Analytics and Website Optimizer
(Sprache: Englisch)
Get the most out of Google's trifecta of tools and optimize yourWeb presence!
Savvy marketers are always searching for new ways to attract andkeep online customers. Google's array of online tools plusthe techniques and tips in this expert guide help you...
Savvy marketers are always searching for new ways to attract andkeep online customers. Google's array of online tools plusthe techniques and tips in this expert guide help you...
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Produktinformationen zu „Your Google Game Plan for Success (ePub)“
Get the most out of Google's trifecta of tools and optimize yourWeb presence!
Savvy marketers are always searching for new ways to attract andkeep online customers. Google's array of online tools plusthe techniques and tips in this expert guide help you unlock themystery of doing business in the digital age.
Learn the basics of Google AdWords, Analytics, and WebsiteOptimizer--and then discover how to use this powerful trifectatogether to help you track, extract, and analyze data and makenecessary changes. Topics include cost-per-click advertising,conversion tracking, how to apply what you're learning, andmuch more.
* Brings you up to speed on Google AdWords, Analytics, andWebsite Optimizer
* Shows how to use each tool individually--and then togetheras a powerful trio to track, analyze, and optimize your Webpresence
* Topics include the basics of CPC (cost per click) and how touse Google's Ad Planner, the AdWords Editor, and conversiontracking
* Covers how to install tracking code in your Web site, whatreports are available and how to use them, testing, applying whatyou learn, and much more
Start increasing ROI, online sales, and web site traffic qualitywith Google tools and the insights and techniques in this expertguide.
Savvy marketers are always searching for new ways to attract andkeep online customers. Google's array of online tools plusthe techniques and tips in this expert guide help you unlock themystery of doing business in the digital age.
Learn the basics of Google AdWords, Analytics, and WebsiteOptimizer--and then discover how to use this powerful trifectatogether to help you track, extract, and analyze data and makenecessary changes. Topics include cost-per-click advertising,conversion tracking, how to apply what you're learning, andmuch more.
* Brings you up to speed on Google AdWords, Analytics, andWebsite Optimizer
* Shows how to use each tool individually--and then togetheras a powerful trio to track, analyze, and optimize your Webpresence
* Topics include the basics of CPC (cost per click) and how touse Google's Ad Planner, the AdWords Editor, and conversiontracking
* Covers how to install tracking code in your Web site, whatreports are available and how to use them, testing, applying whatyou learn, and much more
Start increasing ROI, online sales, and web site traffic qualitywith Google tools and the insights and techniques in this expertguide.
Inhaltsverzeichnis zu „Your Google Game Plan for Success (ePub)“
Introduction. Part I Getting Started. Chapter 1 What's Your Game Plan for Success? Part II Google AdWords. Chapter 2 Welcome to Google AdWords! Chapter 3 Cost-per-Click Advertising. Chapter 4 Advanced Opportunities within Google AdWords. Chapter 5 AdWords Tools of the Trade. Chapter 6 Google AdWords: Analysis and Insights. Part III Google Analytics. Chapter 7 Welcome to Google Analytics! Chapter 8 The Web Analytics Industry. Chapter 9 Sophisticated Google Analytics Features. Chapter 10 The Technical Side of Google Analytics. Part IV Google Website Optimizer. Chapter 11 Welcome to Google Website Optimizer. Chapter 12 Testing Online and Basic Statistics. Chapter 13 The Technical Side of Google Website Optimizer and Experiment Ideas. Part V Executing Your Game Plan by Using Google Programs Together. Chapter 14 Google AdWords and Google Analytics. Chapter 15 Google AdWords and Google Website Optimizer. Chapter 16 Google Analytics and Google Website Optimizer. Part VI Wrapping It All Up. Chapter 17 Other Programs to Add to Your Game Plan. Chapter 18 Bringing It All Together. Appendix A A Life after Your Google Game Plan.
Autoren-Porträt von Joe Teixeira
Joe Teixeira is Director of Web Intelligence at MoreVisibility and a Google Analytics Certified Partner. He is a leading expert in the field of web analytics, and is Google AdWords Qualified as well as certified in Yahoo! Search Marketing and MSN AdCenter.
Bibliographische Angaben
- Autor: Joe Teixeira
- 2011, 456 Seiten, Englisch
- Verlag: John Wiley & Sons
- ISBN-10: 111808053X
- ISBN-13: 9781118080535
- Erscheinungsdatum: 15.02.2011
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Größe: 25 MB
- Mit Kopierschutz
Sprache:
Englisch
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