Your Gut is Still Not Smarter Than Your Head (PDF)

Praise for

Your Gut Is Still Not Smarter Than Your Head

"Too many companies treat marketing as a communication exercise to
help sales move a few more cases of product out of the door. Your
Gut Is Still Not Smarter Than Your Head demonstrates that
marketing, properly understood, is your company's engine for
spotting opportunities and nurturing them to produce long-term
profitable growth."

-Philip Kotler, author and S.C. Johnson Distinguished Professor of
International Marketing, Kellogg School of Management

"Clancy and Krieg debunk the popular myth that marketing is all
instinct and hocus pocus. Here's a practical approach to marketing
strategy and tactics that can drive profitability and growth. There
are no 'blink' shortcuts here-this is the real work of
transformational marketing, laid out in a practical, concise guide
that every true marketer should read!"

-Susanne Lyons, Chief Marketing Officer, Visa USA

"Clancy and Krieg have written a comprehensive and highly
compelling how-to book for the marketing community that says: wake
up and look at the facts! It's a must-read for every professional
marketer who aspires to breakthrough performance."

-Joseph V. Tripodi, Chief Marketing Officer, Allstate Insurance
Company

"Bold moves require more facts in this fast-paced era. This book is
a must-read for the risk tolerant!"

-Jon Luther, CEO, Dunkin' Brands, Inc.

"Fact-based marketing is the best way to reinvent marketing, and
Clancy and Krieg provide the blueprint to do it."

-Bob Liodice, President and CEO, Association of National
Advertisers

"The authors demonstrate forcefully and dramatically-with numerous
examples-how great, even just good, analysis leads to legendary
marketing strategies."

-Don Sexton, Professor, Columbia Business School, and author of
Trump University Marketing 101