YouTube and Video Marketing (ePub)

Fully updated with new information, including the latest changes
to YouTube!

If you're a marketer, consultant, or small business owner, this
is the guide you need to understand video marketing tactics,
develop a strategy, implement the campaign, and measure results.
You'll find extensive coverage of keyword strategies, tips on
optimizing your video, distribution and promotion tactics, YouTube
advertising opportunities, and crucial metrics and analysis. Avoid
errors, create a dynamite campaign, and break it all down in
achievable tasks with this practical, hour-a-day, do-it-yourself
guide.

* Shows you how to successfully develop, implement, and measure a
successful video marketing strategy

* Written in the popular An Hour a Day format, which breaks
intimidating topics down to easily approachable tasks

* Thoroughly updated with the latest YouTube functionality,
helpful new case studies, the latest marketing insights, and
more

* Covers optimization strategies, distribution techniques,
community promotion tactics, and more

* Explores the crucial keyword development phase and best
practices for creating and maintaining a presence on YouTube via
brand channel development and customization

* Shows you how to optimize video for YouTube and search engine
visibility

Give your organization a visible, vital, video presence online
with YouTube and Video Marketing: An Hour a Day, Second
Edition.