ZARA - A European fashion brand (ePub)
A European fashion brand
(Sprache: Englisch)
Seminar paper from the year 2004 in the subject Business economics - Offline Marketing and Online Marketing, grade: sehr gut, University of East London, language: English, abstract: "Galician Beauty: Spanish clothier Zara beats the competition at efficiency...
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Seminar paper from the year 2004 in the subject Business economics - Offline Marketing and Online Marketing, grade: sehr gut, University of East London, language: English, abstract: "Galician Beauty: Spanish clothier Zara beats the competition at efficiency - and just about everything else" The Wallstreet Journal, May 18, 2001.
During the years 2000-2001, Inditex, an international fashion manufacture and distribution group, received widespread favourable press, touting Inditex's success and attributing it to Zara's unique integrated business model (Freimen, 2002).
In this case study we want to analyse this phenomenon called Zara, a strategic unit of the Inditex Group, and evaluate the strategies of Zara on the European fashion market.
During the years 2000-2001, Inditex, an international fashion manufacture and distribution group, received widespread favourable press, touting Inditex's success and attributing it to Zara's unique integrated business model (Freimen, 2002).
In this case study we want to analyse this phenomenon called Zara, a strategic unit of the Inditex Group, and evaluate the strategies of Zara on the European fashion market.
Bibliographische Angaben
- Autor: Fatma Torun
- 2005, 1. Auflage, 16 Seiten, Englisch
- Verlag: GRIN Verlag
- ISBN-10: 3638335488
- ISBN-13: 9783638335485
- Erscheinungsdatum: 04.01.2005
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Größe: 0.83 MB
- Ohne Kopierschutz
- Vorlesefunktion
Sprache:
Englisch
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