Mastering the New Media Landscape (Hörbuch (Download))
Embrace the Micromedia Mindset
(Sprache: Englisch)
The New Way to Get Noticed The giant brands that once dominated the media landscape-Oprah, the New York Times, NPR, CNN-have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a...
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The New Way to Get Noticed The giant brands that once dominated the media landscape-Oprah, the New York Times, NPR, CNN-have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show that to navigate through this modern terrain, you need to think more like a media executive than a marketer. The key lies in mastering three crucial categories of media-earned, owned, and rented-and knowing how to integrate each for maximum success. By using this proven strategy, you can create a positive feedback loop that will generate massive momentum and grow a large, loyal audience for your message.
Bibliographische Angaben
- Autoren: Barbara Cave Henricks , Rusty Shelton
- 2022, ungekürzte Lesung, Spieldauer: 240 Minuten
- Verlag: Berrett-Koehler Publishers
- ISBN-10: 1626568324
- ISBN-13: 9781626568327
- Erscheinungsdatum: 20.05.2022
Hörbuch-Download Informationen
- Dateiformat: MP3
- Größe: 191 MB
- Ohne Kopierschutz
Sprache:
Englisch
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Mastering the New Media Landscape
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