Selling the Invisible : A Field Guide to Modern Marketing (Hörbuch (Download))
(Sprache: Russisch)
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep...
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Produktdetails
Produktinformationen zu „Selling the Invisible : A Field Guide to Modern Marketing (Hörbuch (Download))“
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:
Greatness May Get You Nowhere
Focus Groups Don'ts
The More You Say, the Less People Hear &
Seeing the Forest Around the Falling Trees.
Greatness May Get You Nowhere
Focus Groups Don'ts
The More You Say, the Less People Hear &
Seeing the Forest Around the Falling Trees.
Bibliographische Angaben
- Autor: Harry Beckwith
- Altersempfehlung:
- 2021, ungekürzte Lesung, Spieldauer: 223 Minuten
- Verlag: ALPINA PUBLISHER
- ISBN-10: 5961448681
- ISBN-13: 9785961448689
- Erscheinungsdatum: 17.02.2021
Hörbuch-Download Informationen
- Dateiformat: MP3
- Größe: 212 MB
- Ohne Kopierschutz
Sprache:
Russisch
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Selling the Invisible : A Field Guide to Modern Marketing
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