The Choice Factory: 25 behavioural biases that influence what we buy (Hörbuch (Download))
(Sprache: Russisch)
The book is voiced by artificial intelligence. It was designed specifically to read text, can learn and is constantly getting better.
For your advertising to be effective, you need to clearly understand what motivates your target audience during...
For your advertising to be effective, you need to clearly understand what motivates your target audience during...
sofort als Download lieferbar
Hörbuch (Download)
10.99 €
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenloser tolino webreader
Produktdetails
Produktinformationen zu „The Choice Factory: 25 behavioural biases that influence what we buy (Hörbuch (Download))“
The book is voiced by artificial intelligence. It was designed specifically to read text, can learn and is constantly getting better.
For your advertising to be effective, you need to clearly understand what motivates your target audience during the buying decision. The author says that the buyer's decision is often influenced by prejudices such as that if there is a line for a product, then it is definitely worthwhile, or that you should only take the same beer in a bar. How to recognize them in advance and protect yourself from reckless marketing moves when promoting your product without wasting money on promotion? Richard Shotton discovers the 25 most common biases, based on real cases, experts' opinions and the results of studies and experiments (conducted by the world's leading scientists such as Nobel Prize winners Daniel Kahneman and Herbert Simon or psychologists Elliot Aronson and Leon Festinger), including his own, and gives marketers the tools to turn each of these biases to the company's advantage. Knowing exactly what it is that keeps your customers from making a purchase will enable you to use this knowledge to the benefit of your marketing campaigns and significantly increase sales.
For your advertising to be effective, you need to clearly understand what motivates your target audience during the buying decision. The author says that the buyer's decision is often influenced by prejudices such as that if there is a line for a product, then it is definitely worthwhile, or that you should only take the same beer in a bar. How to recognize them in advance and protect yourself from reckless marketing moves when promoting your product without wasting money on promotion? Richard Shotton discovers the 25 most common biases, based on real cases, experts' opinions and the results of studies and experiments (conducted by the world's leading scientists such as Nobel Prize winners Daniel Kahneman and Herbert Simon or psychologists Elliot Aronson and Leon Festinger), including his own, and gives marketers the tools to turn each of these biases to the company's advantage. Knowing exactly what it is that keeps your customers from making a purchase will enable you to use this knowledge to the benefit of your marketing campaigns and significantly increase sales.
Bibliographische Angaben
- Autor: Richard Shotton
- Altersempfehlung: Ab 12 Jahre
- 2021, ungekürzte Lesung, Spieldauer: 294 Minuten
- Verlag: ALPINA PUBLISHER
- ISBN-10: 5961466485
- ISBN-13: 9785961466485
- Erscheinungsdatum: 12.10.2021
Hörbuch-Download Informationen
- Dateiformat: MP3
- Größe: 203 MB
- Ohne Kopierschutz
Sprache:
Russisch
Hörprobe
The Choice Factory: 25 behavioural biases that influence what we buy
Family Sharing
eBooks und Audiobooks (Hörbuch-Downloads) mit der Familie teilen und gemeinsam genießen. Mehr Infos hier.
Kommentar zu "The Choice Factory: 25 behavioural biases that influence what we buy"
0 Gebrauchte Artikel zu „The Choice Factory: 25 behavioural biases that influence what we buy“
| Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
|---|
Schreiben Sie einen Kommentar zu "The Choice Factory: 25 behavioural biases that influence what we buy".
Kommentar verfassen