The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing, and Online Media to Reach Buyers Directly
THE NEW RULES OF MARKETING AND PR shows you how to leverage the potential that Web-based communication offers large and small companies, nonprofits, entrepreneurs, political organizations, consultants, even rock bands and churches. This one-of-a-kind guide...
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THE NEW RULES OF MARKETING AND PR shows you how to leverage the potential that Web-based communication offers large and small companies, nonprofits, entrepreneurs, political organizations, consultants, even rock bands and churches. This one-of-a-kind guide to the future of marketing includes a step-by-step action plan for harnessing the power of the Internet, showing you how to identify audiences, create compelling messages, get those messages to the right people, and lead consumers into the buying process.
Bibliographische Angaben
- Autor: David Meerman Scott
- CD
- 2009, Spieldauer: 570 Minuten
- Verlag: GILDAN MEDIA
- ISBN-10: 1596592907
- ISBN-13: 9781596592902
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