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Agent-based stimulating diffusion of green products. Behavioural characteristics of consumers and firms
Alexandra Barokova, Miroslava Jergusová
16.99 €
Sensory and Consumer Research in Food Product Design and Development / Institute of Food Technologists Series
Howard R. Moskowitz, Jacqueline H. Beckley, Anna V. A. Resurreccion
210.99 €
Sensory and Consumer Research in Food Product Design and Development / Institute of Food Technologists Series
Howard R. Moskowitz, Jacqueline H. Beckley, Anna V. A. Resurreccion
210.99 €
Marketing Management. A study of consumer perceptions of value in relation to the Blackberry product versus the iPhone
Fotini Mastroianni
16.99 €
Using brand characters online to build an emotional connection with consumers and brand loyalty beyond immediate product consumption
Silviya Stamenova
15.99 €
Consumers' perceptiion of the internet as a product information tool - An Exploratory Study on Online Searching Behaviour and Source Evaluation
Judith Hoffmann
36.99 €
Product packaging as tool to demand a price premium: Does packaging enhance consumers' value perception to justify a price premium
Christoph Breetz
Statt 44.99 € 22
34.99 €
People and Products
Allan J. Kimmel
100.99 €
People and Products
Allan J. Kimmel
100.99 €
Software Product Management / Management for Professionals
Timo Wagenblatt
Statt 85.59 € 22
60.98 €
Moral Markets
Nico Stehr
82.99 €
The Right Sensory Mix
Diana Derval
50.28 €
The Perception of Quality
George N. Kenyon, Kabir C. Sen
Statt 106.99 € 22
96.29 €
290.00 €
Chickenizing Farms and Food
Ellen K. Silbergeld
20.49 €
Product Development
Anil Mital, Anoop Desai, Anand Subramanian, Aashi Mital
67.95 €
Influencer Marketing. A Measurement Instrument to determine the Credibility of Influencers
Christin Smuda
29.99 €
Consumer and Sensory Evaluation Techniques
Cecilia Y. Saint-Denis
93.99 €
Consumer and Sensory Evaluation Techniques
Cecilia Y. Saint-Denis
93.99 €
Designing Connected Products
Claire Rowland
42.49 €
Appropriate Products, Employment and Technology
Wouter Van Ginneken, Christopher Baron
49.99 €
News for a Mobile-First Consumer
Paula M. Poindexter
64.49 €
News for a Mobile-First Consumer
Paula M. Poindexter
64.49 €
147.99 €
115.99 €
8.99 €