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128.39 €
The impact of product packaging on consumers' value perception
Christoph Breetz
34.99 €
Statt 128.39 € 22
90.94 €
215.00 €
A Handbook for Sensory and Consumer-Driven New Product Development
Maurice O'Sullivan
88.95 €
15.99 €
46.20 €
The effectiveness of product placement for the automobile industry and its impact on consumer behavior
Frank Günnemann
29.99 €
Envy in Consumption. The Influence of Envy on Consumers' Buying Behavior for Branded Products
Regina Schneider
18.99 €
Agent-based stimulating diffusion of green products. Behavioural characteristics of consumers and firms
Alexandra Barokova, Miroslava Jergusová
16.99 €
Sensory and Consumer Research in Food Product Design and Development / Institute of Food Technologists Series
Howard R. Moskowitz, Jacqueline H. Beckley, Anna V. A. Resurreccion
210.99 €
Sensory and Consumer Research in Food Product Design and Development / Institute of Food Technologists Series
Howard R. Moskowitz, Jacqueline H. Beckley, Anna V. A. Resurreccion
210.99 €
Marketing Management. A study of consumer perceptions of value in relation to the Blackberry product versus the iPhone
Fotini Mastroianni
16.99 €
Using brand characters online to build an emotional connection with consumers and brand loyalty beyond immediate product consumption
Silviya Stamenova
15.99 €
Consumers' perceptiion of the internet as a product information tool - An Exploratory Study on Online Searching Behaviour and Source Evaluation
Judith Hoffmann
36.99 €
Product packaging as tool to demand a price premium: Does packaging enhance consumers' value perception to justify a price premium
Christoph Breetz
Statt 44.99 € 22
34.99 €
Product packaging as tool to demand a price premium: Does packaging enhance consumers value perception to justify a price premium
Christoph Breetz
44.99 €
Peace Till Death (2cd Peaceville Compilation)
Diverse Interpreten
16.99 €
People and Products
Allan J. Kimmel
100.99 €
People and Products
Allan J. Kimmel
100.99 €
Software Product Management / Management for Professionals
Timo Wagenblatt
Statt 85.59 € 22
60.98 €
Software Product Management
Timo Wagenblatt
60.98 €
The Right Sensory Mix
Diana Derval
50.28 €
Moral Markets
Nico Stehr
82.49 €
290.00 €
The Perception of Quality
George N. Kenyon, Kabir C. Sen
Statt 106.99 € 22
96.29 €