A Framework for Applying Analytics in Healthcare: What Can Be Learned from the Best Practices in Retail, Banking, Politics, and Sports
(Sprache: Englisch)
Healthcare has remained far “behind the curve” in taking advantage of its opportunities to use information to improve clinical and business outcomes. In A Framework for Applying Analytics in Healthcare, healthcare analytics innovator Dwight...
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Healthcare has remained far “behind the curve” in taking advantage of its opportunities to use information to improve clinical and business outcomes. In A Framework for Applying Analytics in Healthcare, healthcare analytics innovator Dwight McNeill shows healthcare analysts, managers, and operations professionals how to harvest, adapt, and utilize the best analytics techniques from industries ranging from retail and banking to politics. McNeill describes each method in depth, presenting numerous case studies that show how these approaches have been deployed, and the results that have been achieved. Most important, he demonstrates how these methods can be successfully applied to healthcare challenges including inefficiencies, poor population health outcomes, affordability, disparities, access to insurance, lack of customer centricity, and slow assimilation of information technology. Examples include:
- Leveraging retail customer analytics techniques such as predictive analytics, micro-segmentation, and lifetime value metrics
- Using lessons from financial services to streamline core information management systems, achieve significant cost take-out, and make information more actionable across the organization
- Master segmentation, messaging, social media, and ongoing citizen input/advocacy as learned by pioneers in the art and science of modern politics
Inhaltsverzeichnis zu „A Framework for Applying Analytics in Healthcare: What Can Be Learned from the Best Practices in Retail, Banking, Politics, and Sports “
Chapter 1: Overview 1 Chapter 2: Healthcare 19 Chapter 3: Retail 57 Chapter 4: Politics (Presidential Election Campaigns) 83 Chapter 5: Banking 113 Chapter 6: Sports 141 Chapter 7: The Top Healthcare Analytics Adaptations 167 Chapter 8: A Framework for Adopting Innovations 179 Endnotes 209 Index 229
Autoren-Porträt von Dwight McNeill
Dwight McNeill, Ph.D., MPH, President of WayPoint Health Analytics, consults with organizations on healthcare analytics to improve business decision-making, engage customers/patients to produce health, and optimize healthcare financing and delivery. He is a Lecturer at Suffolk University Sawyer School of Management and Lead Faculty Member at the International Institute for Analytics' Health Care & Life Sciences Analytics Research Council. He has been a guest lecturer at several universities, including Brandeis, Harvard, and Duke. He has worked in corporate settings--most recently for IBM as Global Leader for Business Analytics and Optimization for the Healthcare Industry--and in government settings at the federal (Agency for Healthcare Research and Quality) and state (Commonwealth of MA) levels. McNeill is the coauthor of The Value of Building Sustainable Health Care Systems: Capturing the Benefits of Health Plan Transformation and Building Organizational Capacity: A Cornerstone of Health System Reform.
Bibliographische Angaben
- Autor: Dwight McNeill
- 240 Seiten, mit Abbildungen, Maße: 18,7 x 24 cm, Gebunden, Englisch
- Verlag: Prentice Hall
- ISBN-10: 0133353745
- ISBN-13: 9780133353747
- Erscheinungsdatum: 28.06.2013
Sprache:
Englisch
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