A Global View on Intercultural Management
challenges in a globalized world
(Sprache: Englisch)
Whatever their industry of origin, all companies are facing the same challenge to a greater or lesser degree: globalization. It is becoming more and more evident that companies need to plan ahead and anticipate coming developments if they are to be...
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Whatever their industry of origin, all companies are facing the same challenge to a greater or lesser degree: globalization. It is becoming more and more evident that companies need to plan ahead and anticipate coming developments if they are to be successful in the future. Today, it is crucial to establish a solid competitive position in the global arena. There is no doubt that a corporate culture that is open to innovation and shaped by global thinking, plays a key role in this context. A culture in which representatives of different countries und cultures can come together, anticipating and understanding the cultural challenges, creates the foundation of any international business. A global view on intercultural management will be the key to successfully doing business in diverse cultural environments.
Autoren-Porträt von Jürgen Rothlauf
Jürgen Rothlauf (University of Applied Sciences Stralsund).
Bibliographische Angaben
- Autor: Jürgen Rothlauf
- 2014, 360 Seiten, Maße: 17,4 x 24 cm, Kartoniert (TB), Englisch
- Verlag: OLDENBOURG
- ISBN-10: 3110400626
- ISBN-13: 9783110400625
- Erscheinungsdatum: 01.01.2015
Sprache:
Englisch
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