A Harvard Business Review Book / Sidetracked

Francesca Gino is Professor of Business Administration at Harvard Business School. Her research focuses on judgment and decision making, ethics, productivity, and creativity. Her studies have been featured on CNN and NPR, as well as in leading print publications, including the Economist , the Financial Times , the New York Times , Newsweek , Scientific American , and Psychology Today . In 2009 the New York Times featured Gino's research in the 9th Annual Year in Ideas. In 2015 she was chosen by Poets & Quants as one of the “Best 40 Under 40 Professors," a ranking of the world's top business school professors under the age of forty.

"Similar to Chip and Dan Heath's "Made To Stick" and Malcolm Gladwell's "The Tipping Point," this book will appeal to those looking to build their business platform." -- "Library Journal" "Thoroughly researched and informative, the book's clarity and simplicity of structure are quite refreshing. Gino possesses a wealth of well-constructed research and experience -- both inside university labs and in the business world. This book is filled with carefully explained studies that have taken many years to collect and establish, as well as many insights from the business consulting world." -- "Business World" magazine "For the general reader desiring to learn more about research studies on some human decision biases and their effects, this book can provide a valuable perspective." -- "Choice" Magazine ..". a powerful survey outlining the entire decision-making process, how it gets derailed, and how to get it back on track." -- "Midwest Book Review" "What separates "Sidetracked."..from some other books on decision making is an in-depth exploration of the "human" obstacles as opposed to the "organizational" obstacles that can inhibit sound decision-making processes." -- Business Standard "If you have always yearned to feel more secure in your decision-making, or at the very least, understand better why even your best-laid plans often go awry, "Sidetracked" is a straight-forward examination of the forces that affect our decisions which can help raise your awareness and keep you from veering off course." -- 800 CEO READ ..". an excellent book." -- Biz India (bizindia.net) ADVANCE PRAISE for "Sidetracked" Dan Ariely, Professor of Psychology and Behavioral Economics, Duke University; author of the "New York Times" bestsellers "Predictably Irrational," "The Upside of Irrationality," and "The Honest Truth about Dishonesty"--We are often unaware of the many forces that affect our decisions--sometimes with devastating con

“Similar to Chip and Dan Heath's Made To Stick and Malcolm Gladwell's The Tipping Point, this book will appeal to those looking to build their business platform." — Library Journal

“Thoroughly researched and informative, the book's clarity and simplicity of structure are quite refreshing. Gino possesses a wealth of well-constructed research and experience — both inside university labs and in the business world. This book is filled with carefully explained studies that have taken many years to collect and establish, as well as many insights from the business consulting world." — Business World magazine

“For the general reader desiring to learn more about research studies on some human decision biases and their effects, this book can provide a valuable perspective." — Choice Magazine

“… a powerful survey outlining the entire decision-making process, how it gets derailed, and how to get it back on track." — Midwest Book Review

“Worth reading in every respect [Sidetracked] distinguishes itself from other practical books in its substance and the relevance of its examples." — Personalwirtschaft (Germany)

“What separates Sidetracked…from some other books on decision making is an in-depth exploration of the “human" obstacles as opposed to the “organizational" obstacles that can inhibit sound decision-making processes." — Business Standard

“If you have always yearned to feel more secure in your decision-making, or at the very least, understand better why even your best-laid plans often go awry, Sidetracked is a straight-forward examination of the forces that affect our decisions which can help raise your awareness and keep you from veering off course." — 800 CEO READ

“… an excellent book." — Biz India (bizindia.net)

ADVANCE PRAISE for Sidetracked: