A Marketer's Guide to Digital Advertising
Transparency, Metrics, and Money
(Sprache: Englisch)
Gain an in-depth understanding of the complicated world of digital advertising by learning about the kinds of metrics available to marketers and the technologies that are worth the investment.
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Klappentext zu „A Marketer's Guide to Digital Advertising “
Gain an in-depth understanding of the complicated world of digital advertising by learning about the kinds of metrics available to marketers and the technologies that are worth the investment.
Inhaltsverzeichnis zu „A Marketer's Guide to Digital Advertising “
Chapter - 00: Introduction; Chapter - 01: Meaningful measurement; Chapter - 02: The digital supply chain; Chapter - 03: The skills gap; Chapter - 04: When to consult external partners; Chapter - 05: The limits of tech; Chapter - 06: Understanding your leverage; Chapter - 07: Risks versus rewards; Chapter - 08: Shiny new digital objects; Chapter - 09: References
Autoren-Porträt von Shailin Dhar, Scott Thomson
Shailin Dhar is the founding partner of Method Media Intelligence (MMI), a measurement consultancy and technology provider. A board member for the Programmatic & Data Center at IAB, he previously served as Chief Strategist for Adsiduous Media, Director of Business Development at Darcher Media and Business Development and Operations Manager at DOL Marketing. Dhar is a media, web-technology and ad-technology expert who is focused on helping companies confirm digital ad efficacy, secure validity, evaluate viewability and support brand safety. He is based in New York City, NY.
Bibliographische Angaben
- Autoren: Shailin Dhar , Scott Thomson
- 2023, 216 Seiten, Maße: 15,4 x 23,2 cm, Kartoniert (TB), Englisch
- Verlag: Kogan Page
- ISBN-10: 1398609668
- ISBN-13: 9781398609662
- Erscheinungsdatum: 03.05.2023
Sprache:
Englisch
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