A Very Short, Fairly Interesting and Reasonably Cheap Book About Studying Strategy
(Sprache: Englisch)
'I love this book...it is novel, punchy and extremely well written. It takes the pomposity out of strategic management, showing that strategy is everywhere and can really help with the complicated jargon. A great read, buy it!' - Cary L. Cooper, Professor...
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'I love this book...it is novel, punchy and extremely well written. It takes the pomposity out of strategic management, showing that strategy is everywhere and can really help with the complicated jargon. A great read, buy it!' - Cary L. Cooper, Professor of Organizational Psychology and Health Lancaster University Management School'If strategy is the queen of business, then this book offers us the perfect introduction to her court! It is accessible, lively, and informative. The book repays the reader with wonderful account of how strategy works. It also lets the reader in on some of the darker secrets of strategy' - André Spicer, Associate Professor of Organisation Studies, Warwick Business School
Readers searching for an antidote to heavy-going, complex and lengthy textbooks need look no longer.
A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Strategy is a welcoming, lively and thought provoking account of strategy. It will help students get to grips with strategy's key issues and broad debates and introduce them to the latest ideas that won't yet have been covered in the classroom.
Organized into three sections, concepts are made accessible as the authors first recap the history of strategy as an academic discipline, then evaluate major schools of strategic thought and conclude by critiquing the latest developments in strategic research.
Anyone studying strategy at undergraduate, Masters and MBA level who wants to revise and stretch their subject knowledge should go and buy a copy of this book.
SAGE's A Very Short, Fairly Interesting and Reasonably Cheap Book About series shies away from the sterility of conventional textbooks, offering students an informal and accessible overview of the field that questions and challenges the traditional literature. You can .
Inhaltsverzeichnis zu „A Very Short, Fairly Interesting and Reasonably Cheap Book About Studying Strategy “
Once Upon A Time ... Planning the Future in Turbulent Environments
Strategy = Understanding What's Outside the Firm
Strategy = Understanding What's Inside the Firm
Strategy Is Dead. Long Live Scenario Planning!
Strategy = Emergence and Rational Planning
Strategy Is What Strategists Do! Strategy as Practice
Gaps, Rhetoric and Realities
The Futures of Strategy
Autoren-Porträt von Martin Kornberger, Stewart Clegg, Chris Carter
He lives in Edinburgh.
Bibliographische Angaben
- Autoren: Martin Kornberger , Stewart Clegg , Chris Carter
- 178 Seiten, Maße: 12,9 x 19,8 cm, Kartoniert (TB), Englisch
- Herausgegeben: Chris Carter
- Verlag: Sage Publications Ltd.
- ISBN-10: 1412947871
- ISBN-13: 9781412947879
- Erscheinungsdatum: 17.09.2008
Sprache:
Englisch
Rezension zu „A Very Short, Fairly Interesting and Reasonably Cheap Book About Studying Strategy “
'I love this book...it is novel, punchy and extremely well written. It takes the pomposity out of strategic management, showing that strategy is everywhere and can really help with the complicated jargon. A great read, buy it!' - Cary L. Cooper, Professor of Organizational Psychology and Health Lancaster University Management School'If strategy is the queen of business, then this book offers us the perfect introduction to her court! It is accessable, lively, and informative. The book repays the reader with wonderful account of how strategy works. It also lets the reader in on some of the darker secrets of strategy' - André Spicer, Associate Professor of Organisation StudiesWarwick Business School
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