Acquisition of EasyJet plc. by British Airways plc.
(Sprache: Englisch)
Seminar paper from the year 2004 in the subject Business economics - Business Management, Corporate Governance, grade: 2,0, Anglia Ruskin University (Ashcroft Business School), course: Corporate Strategy & Operations II, language: English, abstract: The...
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Seminar paper from the year 2004 in the subject Business economics - Business Management, Corporate Governance, grade: 2,0, Anglia Ruskin University (Ashcroft Business School), course: Corporate Strategy & Operations II, language: English, abstract: The present assignment should formulate a proposal concerning a major strategy change of British Airways, which will be in our case the acquisition of the low-cost carrier Easy Jet. After the formulation of the major strategy change proposal, this work provides an implementation plan as well as a strategic management plan
Bibliographische Angaben
- Autor: Sebastian Meyer
- 2. Auflage, 32 Seiten, Maße: 14,8 x 21 cm, Kartoniert (TB), Englisch
- Verlag: GRIN Verlag
- ISBN-10: 3638728692
- ISBN-13: 9783638728690
- Erscheinungsdatum: 09.08.2007
Sprache:
Englisch
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