Adobe Analytics Quick-Reference Guide: Marketing Reports and Analytics
(Sprache: Englisch)
Handy pocket reference puts crucial information about SiteCatalyst, a key Web analytics tool, at Web marketers’ fingertips.
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Handy pocket reference puts crucial information about SiteCatalyst, a key Web analytics tool, at Web marketers’ fingertips.
Inhaltsverzeichnis zu „Adobe Analytics Quick-Reference Guide: Marketing Reports and Analytics “
Chapter 1 Introduction Chapter 2 Adobe Analytics Basics Chapter 3 Metrics Chapter 4 Reports Overview Chapter 5 Awareness Analytics Chapter 6 Acquisition Analytics Chapter 7 E ngagement Analytics Chapter 8 Persuasion Analytics Chapter 9 C onversion Analytics Chapter 10 Retention Analytics Chapter 11 Report Distribution Chapter 12 Advanced Concepts Index
Autoren-Porträt von Shane Closser
SHANE CLOSSER is Vice President and Worldwide Head for the Customer Experience Management (CEM) Practice at Virtusa, a global IT services company. He manages more than 500 CEM specialists worldwide who develop advanced CEM solutions for Virtusa's media, financial services, insurance, and healthcare customers. He has managed more than 75 large programs across vertical markets, and his clients include Fortune 500 and Global 2000 organizations. He is a frequent speaker on CEM strategy, digital marketing, mobile, and content management. He is a certified Adobe trainer with more than 15 years of experience in enterprise content management. Connect with him on LinkedIn or via Twitter @srclosser.
Bibliographische Angaben
- Autor: Shane Closser
- 183 Seiten, Maße: 13,7 x 21,3 cm, Kartoniert (TB), Englisch
- Verlag: ADOBE PR
- ISBN-10: 0321926943
- ISBN-13: 9780321926944
- Erscheinungsdatum: 08.08.2013
Sprache:
Englisch
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