Beating the 24/7
(Sprache: Englisch)
As more than 90% of spending on the Internet comes from brick and mortar companies it is these operations that will form the client base for e-learning. This book shows those companies how to get e-learning implementation right first time. Don Morisson...
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Klappentext zu „Beating the 24/7 “
As more than 90% of spending on the Internet comes from brick and mortar companies it is these operations that will form the client base for e-learning. This book shows those companies how to get e-learning implementation right first time. Don Morisson explores and explains the whole implementation continuum - strategy, vendor selection, technology, implementation, culture change, content development and delivery. Most importantly he stresses that the success or failure of an e-learning initiative is directly related to the underlying strategic thinking. Written for a more mature, second generation e-learning market the book provides a practitioner's handbook to both guide the novice and inform the veteran. Focuses on the reader's needs Focuses on the strategic issues of e-learning Informed by key business drivers Supported and endorsed by PWCReadership: Senior managers including CEOs, CIOs, CLOs, HR Directors, middle management responsible for implementing and/or delivering e-learning, consultants
Inhaltsverzeichnis zu „Beating the 24/7 “
From the contents:Acknowledgements.Introduction Work/Life Balance: Pivotal Principles.Phascogales and parrots.The triple-whammy.The managers' millstone.The work/life ratio.To find the right answers, ask the right people.What the interviews reveal.THE WORK/LIFE INTERVIEWS.1 Sir Richard Sykes, FRS.2 Sir Dominic Cadbury.3 Michael Grade, CBE.4 Baroness Hogg.5 Lord Marshal.6 Sir George Bull.7 Sir Christopher Bland.8 Rosalyn Wilton.9 Sir Peter Davis.10 Lord Hollick.11 Helen Alexander.12 John Clare.13 Sir Michael Perry, GBE.14 Nicola Horlick.15 Sir Richard Branson.16 Lord Stevenson.Summary Beating the 24/7.IndexAutoren-Porträt von Winston Fletcher
Winston Fletcher is Visiting Professor of Marketing at Westminster University, and Vice President of the History of Advertising Trust. He has worked in the advertising industry for many years, has spoken and lectured on marketing, marketing research, and advertising, has written extensively on advertising in the media, and is author of several books, including Advertising Advertising.
Bibliographische Angaben
- Autor: Winston Fletcher
- 2002, VI, 248 Seiten, Maße: 23,5 cm, Leinen, Englisch
- Verlag: Wiley & Sons
- ISBN-10: 047084762X
- ISBN-13: 9780470847626
Sprache:
Englisch
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