Beyond Good Company
Next Generation Corporate Citizenship
(Sprache: Englisch)
The authors have conducted extensive research into the role of business in public life. This book takes a practice-oriented look at corporate citizenship, and uses real, behind the scenes examples from well-known companies to show that for many firms social...
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The authors have conducted extensive research into the role of business in public life. This book takes a practice-oriented look at corporate citizenship, and uses real, behind the scenes examples from well-known companies to show that for many firms social responsibility is becoming more integrated into corporate strategy.
Klappentext zu „Beyond Good Company “
Uses real, behind the scenes examples from well-known companies to show that for many firms social responsibility is becoming more integrated into corporate strategyInhaltsverzeichnis zu „Beyond Good Company “
Introduction Next Generation Corporate Citizenship PART I: A MOVEMENT AFOOT Business and Society: A View from the Top From Good to 'Best of the Good' New Rules for Business Success Stages of Corporate Citizenship PART II: REPURPOSING THE ENTERPRISE Defining What Matters Taking an Integrated, Strategic Approach Leading Next Generation Companies Engaging Employees as Citizens PART III: PUTTING CITIZENSHIP TO WORK Integrating Citizenship into the Business Taking Citizenship to Market Co-Creating Value for Business and Society Courageous Leadership: Can Business Step Up?
Autoren-Porträt von Bradley K. Googins, Philip H. Mirvis, Steven A. Rochlin
BRADLEY GOOGINS is executive director of the Center for Corporate Citizenship at Boston College, USA. PHILIP MERVIS is a research fellow Center for Corporate Citizenship at Boston College, USA.
STEVEN ROCHLIN is director of research and policy development, Center for Corporate Citizenship at Boston College, USA.
Bibliographische Angaben
- Autoren: Bradley K. Googins , Philip H. Mirvis , Steven A. Rochlin
- 2008, 2007., 280 Seiten, mit Abbildungen, Maße: 15,7 x 23,4 cm, Gebunden, Englisch
- Verlag: Palgrave Macmillan
- ISBN-10: 1403984832
- ISBN-13: 9781403984838
Sprache:
Englisch
Rezension zu „Beyond Good Company “
'...a practical look at how today's corporations can be a force for good in the world, without sacrificing the bottom line. If you are interested in the world you are going to live in, in the future, this is a book to give you hope.' - <EM>Business Executive</EM>
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