Beyond the Usability Lab

1. Introduction to online usability methods
2. Planning your study
3. Designing your study
4. Launching your study
5. Data preparation
6. Data analysis and presentation
7. Building your own online study
8. Online solutions
9. Ten tips for a successful online study

William (Bill) Albert is Senior Vice President and Global Head of Customer Development at Mach49, a growth incubator for global businesses. Prior to joining Mach49, Bill was Executive Director of the Bentley University User Experience Center (UXC) for almost 13 years. Also, he was Director of User Experience at Fidelity Investments, Senior User Interface Researcher at Lycos, and Post-Doctoral Researcher at Nissan Cambridge Basic Research. He has more than twenty years of experience in user experience research, design, and strategy. Bill has published and presented his research at more than 50 national and international conferences, and published in many peer-reviewed academic journals within the fields of User Experience, Usability, and Human-Computer Interaction. In 2010 he co-authored (with Tom Tullis and Donna Tedesco), "Beyond the Usability Lab: Conducting Large-Scale Online User Experience Studies,” published by Elsevier/Morgan Kauffman. Thomas S. (Tom) Tullis retired as Vice President of User Experience Research at Fidelity Investments in 2017. Tom was also an Adjunct Professor in Human Factors in Information Design at Bentley University since 2004. He joined Fidelity in 1993 and was instrumental in the development of the company's User Research department, whose facilities include state-of-the-art Usability Labs. Prior to joining Fidelity, he held positions at Canon Information Systems, McDonnell Douglas, Unisys Corporation, and Bell Laboratories. He and Fidelity's usability team have been featured in a number of publications, including Newsweek, Business 2.0, Money, The Boston Globe, The Wall Street Journal, and The New York Times. Donna Tedesco is a Senior User Experience Specialist with over ten years of user research experience. She has published and presented at local, national and international conferences, and is co-author with Bill Albert and Tom Tullis of the book, "Beyond the Usability Lab: Conducting Large-Scale Online User Experience Studies."

"If you need to reach a large audience using online tools, this book will guide you, inform you, and help you with practical tips from a team that has a wealth of practical and academic experience. They explain how to plan, organise, conduct, analyse, and present your study, and they aren't afraid to tackle tricky topics like dealing with possibly fraudulent participants. Highly recommended."--Caroline Jarrett, Effortmark, Ltd, author of Forms that Work "Beyond the Usability Lab will become the gold standard for how to conduct online usability studies. Albert, Tedesco and Tullis masterfully combine strategic design related issues with tactical and practical step-by-step instructions on how to implement an online usability study."--Jim Berling, Managing Director, Burke Institute "Beyond the Usability Lab is intended to help you move your usability testing out of the lab environment and into the online world as a cost-effective way to reach more participants. Albert and colleagues write from their own experience conducting online studies and describe situations when online studies are most and least effective, employing real-world examples with abundant black-and-white screen shots and other graphics. A quest to share knowledge seems to be a driving force behind the book, and I am particularly impressed with how often the authors recommend other, potentially rival texts as references for additional information. Beyond the Usability Lab also has a companion Web site, www.beyondtheusabilitylab.com, to which you're often referred for support material. Though simple in design, the site is a helpful auxiliary source."--Devor Barton, Technical Communication, Vol 58, Number 1, February 2011 "The book is well-structured for the practitioner. It is a real pleasure to encounter a book that not only takes the reader on a journey through the rich possibilities of technique, but does so in a a manner that is clear, readable, and accessible. I was particularly pleased with the

"If you need to reach a large audience using online tools, this book will guide you, inform you, and help you with practical tips from a team that has a wealth of practical and academic experience. They explain how to plan, organise, conduct, analyse, and present your study, and they aren't afraid to tackle tricky topics like dealing with possibly fraudulent participants. Highly recommended."--Caroline Jarrett, Effortmark, Ltd, author of Forms that Work

"Beyond the Usability Lab will become the gold standard for how to conduct online usability studies. Albert, Tedesco and Tullis masterfully combine strategic design related issues with tactical and practical step-by-step instructions on how to implement an online usability study."--Jim Berling, Managing Director, Burke Institute

"Beyond the Usability Lab is intended to help you move your usability testing out of the lab environment and into the online world as a cost-effective way to reach more participants. Albert and colleagues write from their own experience conducting online studies and describe situations when online studies are most and least effective, employing real-world examples with abundant black-and-white screen shots and other graphics. A quest to share knowledge seems to be a driving force behind the book, and I am particularly impressed with how often the authors recommend other, potentially rival texts as references for additional information.. Beyond the Usability Lab also has a companion Web site, www.beyondtheusabilitylab.com, to which you're often referred for support material. Though simple in design, the site is a helpful auxiliary source."--Devor Barton, Technical Communication, Vol 58, Number 1, February 2011