Brandsplaining
Why Marketing is (Still) Sexist and How to Fix It
(Sprache: Englisch)
"Brands profit by telling women who they are and how to be. Now they've discovered feminism and are hell bent on selling 'fempowerment' back to us. But behind the go-girl slogans and the viral hash-tags has anything really changed? In Brandsplaining, Jane...
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"Brands profit by telling women who they are and how to be. Now they've discovered feminism and are hell bent on selling 'fempowerment' back to us. But behind the go-girl slogans and the viral hash-tags has anything really changed? In Brandsplaining, Jane Cunningham and Philippa Roberts expose the monumental gap that exists between the women that appear in the media around us and the women we really are. Their research reveals how our experiences, wants and needs - in all forms - are ignored and misrepresented by an industry that fails to understand us. They propose a radical solution to resolve this once and for all: an innovative framework for marketing that is fresh, exciting, and - at last - sexism-free."--
Autoren-Porträt von Jane Cunningham, Philippa Roberts
Jane Cunningham is the co-founder of PrettyLittleHead, a research-based consultancy with a particular specialism in understanding women. Prior to this, Jane was a board planner at DDP, Head of Planning at Ogilvy London and managing Director of Tribal DDB. Jane is an expert in gender-bias within advertising and has been interviewed by Martha Kearney on Radio 4, Jane Garvey on Women's Hour and Rosie Boycott and Dawn Porter on the subject of marketing to women.
Bibliographische Angaben
- Autoren: Jane Cunningham , Philippa Roberts
- 2021, 240 Seiten, Maße: 15,2 x 23,3 cm, Kartoniert (TB), Englisch
- Verlag: Penguin Books UK
- ISBN-10: 0241456002
- ISBN-13: 9780241456002
- Erscheinungsdatum: 15.02.2021
Sprache:
Englisch
Pressezitat
A brilliant book -- witty and wise. A fast-track primer to gender bilingual marketing: the skill of being able to connect with 100% of your potential market and avoid the lazy, systemic default of outdated and ineffective brandsplaining Avivah Wittenberg-Cox, CEO of 20-first
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