Business Writing For Dummies
(Sprache: Englisch)
Learn how to write for the results you want every time, in every medium!
Do you wish you could write better? In today's business world, good writing is key to success in just about every endeavor. Writing is how you connect with colleagues,...
Do you wish you could write better? In today's business world, good writing is key to success in just about every endeavor. Writing is how you connect with colleagues,...
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Learn how to write for the results you want every time, in every medium!Do you wish you could write better? In today's business world, good writing is key to success in just about every endeavor. Writing is how you connect with colleagues, supervisors, clients, partners, employees, and people you've never met. No wonder strong writers win the jobs, promotions and contracts. Business Writing For Dummies shows you, from the ground up, how to create persuasive messages with the right content and language every time--messages your readers will understand and act on.
This friendly guide equips you with a step-by-step method for planning what to say and how to say it in writing. This sytem empowers you to handle every writing challenge with confidence, from emails to proposals, reports to resumes, presentations to video scripts, blogs to social posts, websites to books. Discover down-to-earth techniques for sharpening your language and correcting your own writing problems. Learn how to adapt content, tone and style for each medium and audience. And learn to use every message you write to build better relationships and solve problems, while getting to the "yes" you want.
Whether you're aiming to land your first job or are an experienced specialist in your field, Business Writing For Dummies helps you build your communication confidence and stand out.
* Present yourself with authority and credibility
* Understand and use the tools of persuasion
* Communicate as a remote worker, freelancer, consultant or entrepreneur
* Strategize your online presence to support your goals
* Bring out the best in people and foster team spirit as a leader
* Prepare to ace interviews, pitches and confrontations
Good communication skills, particularly writing, are in high demand across all industries. Use this book to gain the edge you need to promote your own success, now and down the line as your career goals evolve.
Inhaltsverzeichnis zu „Business Writing For Dummies “
Introduction 1About This Book 3
Foolish Assumptions 3
Icons Used in This Book 4
Beyond the Book 5
Where to Go from Here 5
Part 1: Winning with Writing 7
Chapter 1: Making Writing Your Weapon for Success 9
Putting Strategic Writing to Work for You 10
Planning and Structuring Every Message 13
Applying the Goal-Plus-Audience Strategy to More Media 18
Succeeding with email, letters and business documents 18
Writing to present yourself powerfully 19
Writing online: From websites to blogs to tweets 19
Leveraging your writing skills 20
Remembering to think globally 20
Chapter 2: Planning Your Message Every Time 23
Adopting the Plan-Draft-Edit Principle 24
Fine-Tuning Your Plan: Your Goals and Audience 25
Defining your goal 25
Defining your audience 27
Brainstorming the best content for your purpose 33
Writing to groups and strangers 36
Imagining your readers 36
Making People Care 38
Connecting instantly with your reader 38
Focusing on what's-in-it-for-me 39
Persuading with benefits, not features 40
Finding the concrete, limiting the abstract 41
Choosing Your Written Voice: Tone 43
Sound positive, never negative 44
Align tone with the occasion, relationship and culture 45
Writing as your authentic self 46
Using Relationship-Building Techniques 48
Showing active caring and respect 48
Personalizing what you write 49
Framing messages with "you" not "I" 50
Chapter 3: Making Your Writing Work: The Basics 53
Stepping into Twenty-First-Century Writing Style 54
Writing to be understood 54
Applying readability guidelines 55
Finding the right rhythm 59
Achieving a conversational tone 61
Energizing Your
... mehr
Language 63
Relying on everyday wording 63
Choosing reader-friendly words 65
Focusing on the real and concrete 66
Finding action verbs 67
Crafting comparisons to help readers 68
Employing Reader-Friendly Graphic Techniques 70
Building in white space 71
Choosing a typeface 71
Keeping colors simple 73
Adding effective graphics 73
Breaking space up with sidebars, boxes and lists 74
Chapter 4: Self-Editing: Professional Ways to Improve Your Work 77
Changing Hats: From Writer to Editor 78
Choosing a way to edit 78
Distancing yourself from what you write 80
Reviewing the Big and Small Pictures 82
Assessing content success 82
Assessing your language 83
Avoiding telltale up-down-up inflection 85
Looking for repeat word endings 86
Pruning prepositions 89
Cutting all non-contributor words 91
Moving from Passive to Active 94
Thinking "action" 94
Trimming "there is" and "there are" 95
Cutting the haves and have nots 96
Using the passive deliberately 96
Sidestepping Jargon, Clichés and Extra Modifiers 97
Reining in jargon 97
Cooling the clichés 99
Minimizing modifiers 100
Energizing What You Write 101
Chapter 5: Fixing Common Writing Problems 103
Organizing Your Document 104
Paragraphing for logic 104
Building with subheads 106
Working with transitions 107
Working in lists: Numbers and bulleting 109
Catching Comm
Relying on everyday wording 63
Choosing reader-friendly words 65
Focusing on the real and concrete 66
Finding action verbs 67
Crafting comparisons to help readers 68
Employing Reader-Friendly Graphic Techniques 70
Building in white space 71
Choosing a typeface 71
Keeping colors simple 73
Adding effective graphics 73
Breaking space up with sidebars, boxes and lists 74
Chapter 4: Self-Editing: Professional Ways to Improve Your Work 77
Changing Hats: From Writer to Editor 78
Choosing a way to edit 78
Distancing yourself from what you write 80
Reviewing the Big and Small Pictures 82
Assessing content success 82
Assessing your language 83
Avoiding telltale up-down-up inflection 85
Looking for repeat word endings 86
Pruning prepositions 89
Cutting all non-contributor words 91
Moving from Passive to Active 94
Thinking "action" 94
Trimming "there is" and "there are" 95
Cutting the haves and have nots 96
Using the passive deliberately 96
Sidestepping Jargon, Clichés and Extra Modifiers 97
Reining in jargon 97
Cooling the clichés 99
Minimizing modifiers 100
Energizing What You Write 101
Chapter 5: Fixing Common Writing Problems 103
Organizing Your Document 104
Paragraphing for logic 104
Building with subheads 106
Working with transitions 107
Working in lists: Numbers and bulleting 109
Catching Comm
... weniger
Autoren-Porträt von Natalie Canavor
Natalie Canavor's career spans national magazine editing, journalism, corporate communications and public relations. Her writing for business media, professional audiences and The New York Times have won dozens of national and international awards. She has taught advanced writing seminars for NYU and conducts frequent workshops.
Bibliographische Angaben
- Autor: Natalie Canavor
- 2021, 3. Aufl., 432 Seiten, Maße: 18,8 x 24,2 cm, Kartoniert (TB), Englisch
- Verlag: Wiley & Sons
- ISBN-10: 1119696690
- ISBN-13: 9781119696698
Sprache:
Englisch
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