Car Guys vs. Bean Counters
The Battle for the Soul of American Business
(Sprache: Englisch)
In 2001, General Motors hired Bob Lutz out of retirement with a mandate to save the company by making great cars again. He launched a war against penny pinching, office politics, turf wars and risk avoidance. After declaring bankruptcy during the recession...
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In 2001, General Motors hired Bob Lutz out of retirement with a mandate to save the company by making great cars again. He launched a war against penny pinching, office politics, turf wars and risk avoidance. After declaring bankruptcy during the recession of 2008, GM is back on track thanks to its embrace of Lutz's philosophy. Lutz's common sense lessons (with a generous helping of fascinating anecdotes) will inspire readers at any company facing the bean counter analysis-paralysis menace.
Autoren-Porträt von Bob Lutz
Bob Lutz held senior leadership positions at GM, Ford, Chrysler, and BMW over the course of an unparalleled forty-seven-year career, culminating in his vice chairmanship of General Motors from 2001 to 2010. He is the bestselling author of Guts: The Seven Laws of Business That Made Chrysler the World's Hottest Car Company .
Bibliographische Angaben
- Autor: Bob Lutz
- 2011, 244 Seiten, mit farbigen Abbildungen, Maße: 21,6 cm, Gebunden, Englisch
- Verlag: Portfolio Hardcover
- ISBN-10: 1591844002
- ISBN-13: 9781591844006
Sprache:
Englisch
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