Collaborative Advantage

"A must-read for every innovator and transformator!"

-       - Franziska Tschudi Sauber, President of the Board, Weidmann Group

"Collaborative Advantage is packed with great examples and useful insights into innovating for the future.  It is an essential guide for anyone interested in Open Innovation."

-       - Henry Chesbrough, author of Open Innovation, Professor UC Berkeley

"In today's dynamic markets, companies need to collaborate to have access to all assets and capabilities necessary to out-innovate competitors. However, to collaborate effectively is an organizational capability that needs to be build and nurtured. This book shows how."

-       - Claudio Feser, Co-Founder Leadership Practice McKinsey & Company

"Transformation is a necessity in the new business environment. Collaborative Advantage outlines how to do it in a sustainable way."

-       - Marianne Janik, CEO Microsoft Germany

 

The world is changing faster than ever before. Technological disruptions, AI, digital value chains, new ecosystems, and hyper competition are challenging companies. How can managers keep up with the speed of change? Dominant thinking has centered around the concept of 'competitive advantage,' - taught to generations of MBA students. But this is no longer enough. Instead, leaders have to think much more in terms of which networks and partnerships they can leverage in order to create and secure the future of their company. Collaborative advantage is the new imperative for the next decades.