Consumed
Rethinking Business in the Era of Mindful Spending. Mitarbeit: Harris, Stuart (CON).
(Sprache: Englisch)
Consumed is a forward-thinking look at how shoppers, and consumption, have changed, now and for the foreseeable future, and how businesses must rethink their strategies in order to thrive in this new economic landscape.
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Produktinformationen zu „Consumed “
Consumed is a forward-thinking look at how shoppers, and consumption, have changed, now and for the foreseeable future, and how businesses must rethink their strategies in order to thrive in this new economic landscape.
Klappentext zu „Consumed “
With signs of an economic recovery on the horizon, companies need to take stock of the far-reaching changes incurred by the largest recession since the Great Depression. Today's consumers are no longer comfortable leveraging their credit cards to fulfill their every desire and businesses have to face the fact that as the customer continues to change the economy will inevitably shrink. So how will businesses compete and succeed in an age of mindful consumption? CONSUMED is a forward-thinking look at how shoppers - and consumption - have changed, now and for the foreseeable future, and how businesses must rethink their strategies in order to thrive in this new economic landscape. A worldwide study by Euro RSGC found the following:
More than a quarter of respondents believe their lives would be better if they owned fewer things.
55 percent of Americans said they're deriving a sense of satisfaction from reducing their purchases during the downturn, and seven in ten global respondents say they feel good about reducing the amount of waste they create. Nearly half of Americans have no intention of going back to their old shopping patterns, even when the economy rebounds . That's a seismic shift for a country that has long lived by the credo of "more is more."
Brand experts Andrew Benett and Ann O'Reilly advise businesses on current and pending shifts in consumer behavior and what they must do to lead in this new economy.
A forward-looking view of the major shift in consumer buying behaviour and what it means for businesses today
Inhaltsverzeichnis zu „Consumed “
Acknowledgments Preface: All Maxed Out?
PART I: UNLEASHED: THE SHOPPER WITHIN
The Birth of Consumerism
Eating the World
Consumerism Hits the Wall
PART II: THE FOUR PARADIGMS OF THE MINDFUL SHOPPER
Embracing Substance
Rightsizing
Growing Up
Seeking Purposeful Pleasure
PART III: MARKETING TO THE NEW CONSUMER
Triggers for Change
Satisfying the Substance Shopper
Speaking the Language of Mindful Consumption
Beyond Consumption: What's Next?
Appendix: Findings from Euro RSCG Worldwide's The New Consumer Study
Autoren-Porträt von Andrew Benett, Ann O'Reilly
ANN O'REILLY is a writer and editor who has worked for agencies such as Chiat/Day and Young & Rubicam. She currently serves as Editorial Director of S.T.A.R. (Strategic Trendspotting and Research) at Euro RSCG, and is also coauthor of Next.
Bibliographische Angaben
- Autoren: Andrew Benett , Ann O'Reilly
- 2010, 242 Seiten, Maße: 16,8 x 24,2 cm, Gebunden, Englisch
- Verlag: Macmillan Education
- ISBN-10: 023010178X
- ISBN-13: 9780230101784
Sprache:
Englisch
Rezension zu „Consumed “
"The authors apply their marketing savvy and research to forecast the implications of 'consumers' growing discontentment' with lives based on debt-funded extravagance. . . Examining recent trends exacerbated by the economic crisis, they illustrate consumers' increasing satisfactions through saving and simplifying that can soothe financial and ecological worries. They offer marketers four guiding paradigms to attract 'burned-out consumers' gratifications through 'Embracing Substance, ' 'Rightsizing, ' 'Growing Up, ' and 'Purposeful Pleasure.' Summing Up: Recommended. Practitioner and professional collections." -- CHOICE"The consumer mind-set is undergoing a radical change: People are getting serious about making smarter, more mindful choices and are looking for companies that give them what they want. "Consumed "acts as a navigational aid, empowering business leaders to anticipate and meet these newly emerging needs." --Becky Saeger, Executive Vice President and Chief Marketing Officer, Charles Schwab Corporation
"A permanent shift has taken place among consumers. They are far more engaged in every aspect of marketing and manufacturing, and brand that want to win and retain their loyalty will need to listen better, react faster, and be more nimble in everything they do. This book offers a fresh and vital perspective on those actions that will be most essential to future growth."--Christian McMahan, Chief Marketing Officer, Heineken USA
"The world is changing rapidly, and the brands that will thrive are those most willing to lead that change. In "Consumed," Andrew Benett and Ann O'Reilly offer insight and guidance about how best to communicate with and build relationships with today's more thoughtful consumer. It is essential reading for anyone seeking to win the in the post-recession marketplace."--Mike O'Driscoll, Managing Director, Jaguar Cars
"This is an important book for executives because the world is clearly changing. Business leaders need to unde
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