Consumer Behavior and Energy Conservation

Design requirements
4.3 Research hypotheses
4.3.1 Specific and general energy attitudes
4.3.2 Energy knowledge
4.3.3 Effectiveness of information, feedback, and self-monitoring
4.3.4 Specific aspects of information, feedback, and self-monitoring
- Notes

II Research Design
5. Experimental Design
5.1 Introduction
5.2 Research settings and subjects
5.3 Experimental design and intervention strategies
5.3.1 Information
5.3.2 Feedback
5.3.2.1 Correction factors natural gas
5.3.2.2 Correction factors electricity
5.3.3 Self-monitoring
5.4 Recruitment of subjects and pre-experimental interviews
5.4.1 Recruitment of subjects
5.4.2 Response
5.4.3 Willingness to agree to a second interview and permission to obtain energy consumption rates
5.4.4 A demographic profile of subjects
5.4.5 Matching results
5.5 Response to the post-experimental survey
5.6 Post-experimental consumption data
5.7 Overview of observations in various study phases
5.8 Measurement of key-concepts
5.8.1 The pre-experimental questionnaire
5.8.2 The post-experimental questionnaire
5.9 Graphic representation of research variables
- Notes

III Results
6. Energy Attitudes, Social Norms and Intention to Conserve Energy: Results of the Pre-Experimental. Survey
6.1 Introduction
6.2 Explaining the intention to conserve energy by specific and general attitudes
6.2.1 The Fishbein model
6.2.2 Raw data on the different components of the Fishbein model
6.2.2.1 Measurement format
6.2.2.2 Beliefs about and evaluations of consequences of household energy conservation (Bi and Ei)
6.2.2.3 Normative beliefs about household energy conservation and motivation to comply (NBi and MCi)
6.2.2.4. Direct measurement of the attitude toward household energy conservation (Aact) and social norms (SN)
6.2.2.5 Behavioral intention to conserve energy in the household (BI)
6.2.3 Explaining Aact and SN by B × E and NB × MC
6.2.4 The General Concern with Energy Scarcity Scale (GOES)
6.2.5 Relative explanatory power of specific and general energy attitudes
6.2.6 Attitudinal vs. normative factors
6.2.7 Beliefs and evaluations of personal and social consequences of household energy conservation
6.3 Energy knowledge
6.4 Attitudes related to the experimental conditions
6.5 Sociodemographic correlates
6.6 Attitudes toward other energy issues
6.7 Summary
- Notes
7. Experimental Results
7.1 introduction
7.2 Consumption data preparation
7.2.1 Standardized consumption
7.2.2 Weighted consumption
7.2.3 Relative 1980-81 consumption
7.3 Baseline consumption in research locations
7.4 Effectiveness of experimental conditions
7.5 Experimental results and specific and general energy attitudes
7.5.1 Energy consumption and specific and general energy attitudes
7.5.2 Effectiveness of experimental conditions and attitudes toward energy conservation
7.6 Experimental results and energy behavior change
7.6.1 Energy behavior change in experimental period
7.6.2 Energy behavior change and specific and general energy attitudes
7.7 Demographics
7.8 Summary
- Notes
8. Cognitive Aspects of Experimental Interventions
8.1 Introduction
8.2 Salience of experimental interventions
8.3 Pre-experimental needs for conservation information, feedback and self-monitoring, and experimental results
8.4 Cognitive aspects of conservation information
8.4.1 Energy conservation booklet: interest and evaluation
8.4.2 Effectiveness of energy conservation booklet
8.5 Cognitive aspects of feedback
8.5.1 Biweekly and monthly energy consumption feedback: interest and evaluation
8.5.2 Subjective understanding of feedback and effectiveness of feedback
8.5.3 Perceived success of conservation efforts and effectiveness of feedback
8.6 Cognitive aspects of self-monitoring
8.6.1 Some facts about response to self-monitoring request
8.6.2 Self-monotoring of energy usage: interest and evaluation
8.6.3 Subjective understanding of self-monitoring
8.6.4 Perceived success of conservation efforts and effectiveness of self-monitoring
8.7 Energy knowledge change
8.8 Energy attitude change
8.9 Comfort experiences
8.10 Attitudes toward large-scale implementation of experimental interventions
8.11 Demographics
8.12 Summary
- Notes

IV Conclusions
9. Conclusions, Policy Implications, and Research Recommendations
10. Summary
- References
- Author Index
- About the author