Corporate Diplomacy
Strategy for a Volatile, Fragmented Business Environment
(Sprache: Englisch)
Lieferung vom Verlag mit leichten Qualitätsmängeln möglich
Leider schon ausverkauft
versandkostenfrei
Buch (Gebunden)
49.90 €
24 DeutschlandCard Punkte
sammeln
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenlose Rücksendung
Produktdetails
Produktinformationen zu „Corporate Diplomacy “
Klappentext zu „Corporate Diplomacy “
Lieferung vom Verlag mit leichten Qualitätsmängeln möglich
Inhaltsverzeichnis zu „Corporate Diplomacy “
Acknowledgments.Foreword by Antony Burgmans (Unilever).
Preface.
Introduction and Overview.
The Tangled World - Trends and Countertrends.
The Players in the Global Village.
How Business Has Managed Non-Market Interactions up to the Present Day.
Detecting and Preventing Trouble Ahead.
Making Corporate Diplomacy Happen.
Corporate Communication.
"Suits" amd "Sandals": Balancing Conflict and Co-operation.
Learning from Three Reference Examples.
Appendix I Business Case vs. Business Ethics.
Appendix II Relevant IMD Case Studies.
Further Reading.
Index.
Autoren-Porträt von Ulrich Steger
Recognized as one of the leading authorities in the area of Environmental Management, Ulrich Steger has held many senior positions in government, business and academe. He is Alcan Professor of Environmental Management at IMD, Switzerland, and Director of the IMD Forum for Corporate Sustainability Management (CSM) and Corporate Governance Research Initiative. He directs major Partnership Programs (e.g.with DaimlerChrysler and Allianz). He also holds an Honorary Professorship for International Management at the Technical University, Berlin.Before he joined academia, Professor Steger was elected to the German Bundestag and was Minister of Economics and Technology of the Land of Hesse, Germany. As a member of the Managing Board of Volkswagen, he was responsible for the environmental strategy within the VW group worldwide.
Bibliographische Angaben
- Autor: Ulrich Steger
- 2002, 1. Auflage, XVI, 304 Seiten, Maße: 23,7 cm, Gebunden, Englisch
- Verlag: Wiley & Sons
- ISBN-10: 0470848901
- ISBN-13: 9780470848906
Sprache:
Englisch
Kommentar zu "Corporate Diplomacy"
0 Gebrauchte Artikel zu „Corporate Diplomacy“
| Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
|---|
Schreiben Sie einen Kommentar zu "Corporate Diplomacy".
Kommentar verfassen