Corporate Entrepreneurship
(Sprache: Englisch)
Corporate Entrepreneurship leads readers through an overview of real-life corporate entrepreneurship; the aims, organizational models, implementation and results. Covering theoretical perspectives, empirical findings and practical concerns, the book also...
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Corporate Entrepreneurship leads readers through an overview of real-life corporate entrepreneurship; the aims, organizational models, implementation and results. Covering theoretical perspectives, empirical findings and practical concerns, the book also switches between the perspective of the individual and the organization.
Klappentext zu „Corporate Entrepreneurship “
Entrepreneurship is vital for companies' success, to allow them to adapt and grow in today's interlinked and turbulent business environments. Yet as they grow in size and complexity, many companies become less innovative and more rigid. The challenge of how to deal with these trends has led to the rise of the field of Corporate Entrepreneurship, looking at the development of new business ideas and opportunities within established firms. This book provides an effective entry point to Corporate Entrepreneurship as an academic field and a management practice.
Corporate Entrepreneurship leads readers through an overview of real-life Corporate Entrepreneurship; the aims, organisational models, implementation and results. Covering theoretical perspectives, empirical findings and practical concerns, the book also switches between the perspective of the individual and the organisation.
Written by two specialists of the discipline, the book includes a wealth of real-lifecase studies, covering over three decades of Corporate Entrepreneurship practices, by companies of all sizes, geographies and sectors. With coverage of such topics as Internal Corporate Venturing and Participative Innovation, this thoughtful text will be required reading for entrepreneurship students around the world.
Inhaltsverzeichnis zu „Corporate Entrepreneurship “
INTRODUCTION
CHAPTER 1 CORPORATE ENTREPRENEURSHIP IN PRACTICE: AN OVERVIEW
CHAPTER 2 CORPORATE ENTREPRENEURSHIP IN THE LITERATURE: AN OVERVIEW
CHAPTER 3 CORPORATE ENTREPRENEURSHIP AT L'ORÉAL: AN INTEGRATIVE CASE STUDY
CHAPTER 4 CORPORATE ENTREPRENEURSHIP: A SPECIFIC PROCESS?
CHAPTER 5 TEAM DYNAMICS AND MANAGEMENT IN CORPORATE ENTREPRENEURSHIP
CHAPTER 6 IMPLEMENTING CORPORATE ENTREPRENEURSHIP: THE KEY ENABLERS
CHAPTER 7 IMPLEMENTING CORPORATE ENTREPRENEURSHIP: CORPORATE ENTREPRENEURSHIP DEVICES
CHAPTER 8 IMPLEMENTING CORPORATE ENTREPRENEURSHIP: THE UNDERLYING DESIGN PRINCIPLES
CHAPTER 9 CONCLUSION
APPENDIX 1: OUR CORPORATE ENTREPRENEURSHIP CASE BASE
REFERENCEs
Bibliographische Angaben
- Autoren: Véronique Bouchard , Alain Fayolle
- 2017, 1st ed., 182 Seiten, 18 Schwarz-Weiß-Abbildungen, mit Abbildungen, Maße: 23,4 cm, Kartoniert (TB), Englisch
- Verlag: Routledge
- ISBN-10: 1138813680
- ISBN-13: 9781138813687
Sprache:
Englisch
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