Credibility and perception of green branding in destinations. A case study of Switzerland
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(Sprache: Englisch)
Master's Thesis from the year 2016 in the subject Tourism - Miscellaneous, grade: 1,5, Oxford Brookes University, language: English, abstract: Green marketing and branding is not a widely researched topic in a destination context. Therefore, this...
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Master's Thesis from the year 2016 in the subject Tourism - Miscellaneous, grade: 1,5, Oxford Brookes University, language: English, abstract: Green marketing and branding is not a widely researched topic in a destination context. Therefore, this dissertation uses Switzerland and the new sustainable tourism campaign in 2017 as a case study to explore the field in terms of credibility and perception. The research is based on a document/website analysis, expert interviews and tourist questionnaires to explore and analyse opinions and views on the topic.
Bibliographische Angaben
- Autor: Julia Weis
- 2017, 120 Seiten, 6 farbige Abbildungen, Maße: 21 cm, Kartoniert (TB), Englisch
- Verlag: GRIN Verlag
- ISBN-10: 3668555796
- ISBN-13: 9783668555792
Sprache:
Englisch
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