Cross-Cultural Destination Image Assessment: Cultural segmentation versus the global tourist

An Exploratory study of Arab-Islamic and Protestant European youths pre-visitation image on Berlin (Sprache: Englisch)
 
 
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Various scholars consider destination image - a vital part in tourism marketing- as the key in attracting tourists. It is often regarded, as the most important element in a destination s management and may induce success or failure. Within this research...
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Bestellnummer: 17396649

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Various scholars consider destination image - a vital part in tourism marketing- as the key in attracting tourists. It is often regarded, as the most important element in a destination s management and may induce success or failure. Within this research...

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