Cross-Cultural Destination Image Assessment: Cultural segmentation versus the global tourist
Bestellnummer: 17396649
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- Kostenlose Rücksendung
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Bestellnummer: 17396649
Cross-Cultural Destination Image Assessment: Cultural segmentation versus the global tourist
Wassim El Kadhi
Statt 68.00 € 19
63.00 €
49.95 €
Positionierung von Destinationen: Eine Untersuchung des weltweiten Wettbewerbs in der Tourismusbranche
Tamara Mayerhofer
49.99 €
64.19 €
39.95 €
48.00 €
42.95 €
19.95 €
29.90 €
29.99 €
59.99 €
29.95 €
Marketing-Management
Thomas Hausmann, Harald Dettmer, Werner Witt, Julia Maria Schulz, Ralph Kausch, Paul Degott, Werner Schneid
42.95 €
49.95 €
39.95 €
24.90 €
39.95 €
In response to the objectives of this study, primary research was carried out. It involved both quantitative and qualitative data collection methods. Field and online surveys enabled the researcher to collect 239 completed questionnaires. Besides semi-structured interviews and focus group discussions were carried out. Obtained data was entered into SPSS and frequencies and means were calculated and several ANOVA tests and cross-tabulations conducted in order to stress destination image s specificity in terms of cultural background.
This book further gives information on Berlin as a tourist destination, addresses destination image concerning influential cultural factors and the implications of globalisati on on consumer behaviour. Finally, it studies the Arab-Islamic and Protestant European youth cultures in the light of globalisation and potential modifying effects. It also provides recommendations for further research.
This study is of interest for destination marketers, especially those interested in Arabic tourists, students specialising on tourism, culture or globalisation and may provide bachelor and master students with hints and tips, on how to approach a research project.
In response to the objectives of this study, primary research was carried out. It involved both quantitative and qualitative data collection methods. Field and online surveys enabled the researcher to collect 239 completed questionnaires. Besides semi-structured interviews and focus group discussions were carried out. Obtained data was entered into SPSS and frequencies and means were calculated and several ANOVA tests and cross-tabulations conducted in order to stress destination image's specificity in terms of cultural background.
This book further gives information on Berlin as a tourist destination, addresses destination image concerning influential cultural factors and the implications of globalisation on consumer behaviour. Finally, it studies the Arab-Islamic and Protestant European youth cultures in the light of globalisation and potential modifying effects. It also provides recommendations
This study is of interest for destination marketers, especially those interested in Arabic tourists, students specialising on tourism, culture or globalisation and may provide bachelor and master students with hints and tips, on how to approach a research project.
- Autor: Wassim el Kadhi
- 2009, 184 Seiten, Maße: 19 x 27 cm, Kartoniert (TB), Englisch
- Verlag: Diplomica
- ISBN-10: 3836672235
- ISBN-13: 9783836672238
- Erscheinungsdatum: 11.03.2009
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49.95 €
Positionierung von Destinationen: Eine Untersuchung des weltweiten Wettbewerbs in der Tourismusbranche
Tamara Mayerhofer
49.99 €
64.19 €
39.95 €
48.00 €
42.95 €
19.95 €
29.90 €
29.99 €
59.99 €
29.95 €
Marketing-Management
Thomas Hausmann, Harald Dettmer, Werner Witt, Julia Maria Schulz, Ralph Kausch, Paul Degott, Werner Schneid
42.95 €
49.95 €
39.95 €
24.90 €
39.95 €
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- Kauf auf Rechnung
- Kostenlose Rücksendung
- Ratenzahlung möglich
Keine Kommentare vorhanden
Jetzt bewertenSchreiben Sie den ersten Kommentar zu "Cross-Cultural Destination Image Assessment: Cultural segmentation versus the global tourist".
Kommentar verfassen