Cultural Intelligence for Marketers
Building an Inclusive Marketing Strategy
(Sprache: Englisch)
Use advanced cultural insights to transform your marketing strategy and discover what you can do to make your process culturally intelligent and genuinely inclusive.
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Klappentext zu „Cultural Intelligence for Marketers “
Use advanced cultural insights to transform your marketing strategy and discover what you can do to make your process culturally intelligent and genuinely inclusive.
Inhaltsverzeichnis zu „Cultural Intelligence for Marketers “
Chapter - 00: Introduction; Chapter - 01: Redefining Brand Success: The Essentials of Cultural Fluency; Chapter - 02: Unlocking the 4Cs of Cultural Intelligence; Chapter - 03: Culture: Building the Foundation for an Inclusive Marketing Strategy; Chapter - 04: Communication: From Performative Marketing to Inclusive Representation; Chapter - 05: Consciousness: Building Ethical Marketing Practices Beyond Buzzwords; Chapter - 06: Community: Brand Accountability and Co-Creation as the New Model of Community Engagement; ; Chapter - 07: Now What? Developing Cultural Intelligence Capabilities; Chapter - 08: What's Next? The Future of Culturally Intelligent Marketing; Chapter - 09: Conclusion: How to Become a Catalyst for Inclusive Marketing
Autoren-Porträt von Anastasia Karklina Gabriel
Anastasia Karklina Gabriel
Bibliographische Angaben
- Autor: Anastasia Karklina Gabriel
- 2024, XII, 262 Seiten, Maße: 15,4 x 22,9 cm, Kartoniert (TB), Englisch
- Verlag: Kogan Page
- ISBN-10: 1398614033
- ISBN-13: 9781398614031
- Erscheinungsdatum: 03.03.2024
Sprache:
Englisch
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