Data Driven Business Transformation
The organizations that harness the power of data to transform their businesses will be the market leaders. You can be sure that your competitors will be looking...
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The organizations that harness the power of data to transform their businesses will be the market leaders. You can be sure that your competitors will be looking for insights in their data to drive them ahead and that the disruptors in your sector will be data driven. Data, if used correctly, has the power to transform your business and make you the market leader.
Data Driven Business Transformation is the practical guide to harnessing your data to compete and thrive in today's dynamic marketplace. This essential resource provides the insight, knowledge and focus you require to transform your business - unlocking the power of data and revealing its hidden value. Delivering step-by-step instructions to every stage of data transformation, this book enables you to strengthen your data literacy and make effective data-driven decisions. Real-world examples of successful data transformations and lessons from people operating in the current data environment provide you with the vision and insight to transform your business.
The digital revolution has proven challenging for many businesses. Once viewed as the solution, technology is oftentimes the problem - driving business online but failing to exploit the data to drive operations and value. Authors Peter Jackson and Caroline Carruthers draw from their practical experience as Chief Data Officers to present strategies and methods to unleash the transformational power of data. Emphasising data over digitalisation using data practise and data science, this unique book will assist you to:
Follow concise and pragmatic steps to transition your business to a data-driven model
Apply transformative data principles to any stage of business development
Change the culture of your organisation and place data at the heart of your business
Learn from practicing Chief Data Officers recognized as leaders in the area of data
Data Driven Business Transformation: How businesses can disrupt, innovate and stay ahead of the competition is a vital source of guidance for CEOs, Boards, CTOs, CDOs, data change practitioners, programme managers and others in pursuit of data-driven achievement.
Acknowledgments
About the Authors
Chapter 1 What Is Transformation?
Chapter 2 Understand Your Starting Point
Chapter 3 Making the Change Happen
Chapter 4 Purpose
Chapter 5 People
Chapter 6 Method
Chapter 7 Tools
Chapter 8 Overall Change Management
Chapter 9 Running the Business in the New Data-Driven World: Arriving at the Destination
Chapter 10 Dynamic Data-Driven Business Transformation: D3
Chapter 11 Conclusion
Index
PETER JACKSON is Director of Group Data Sciences at Legal & General. During his career, he has been chief data officer at Southern Water, head of data at The Pensions Regulator and a developer of data strategies for businesses in the FMCG and financial services sectors. A keynote speaker with engagements all over the world, he's co-author of The Chief Data Officer's Playbook (with Caroline Carruthers).
- Autoren: Peter Jackson , Caroline Carruthers
- 2019, 1. Auflage., 288 Seiten, Maße: 15,4 x 23,6 cm, Gebunden, Englisch
- Verlag: Wiley & Sons
- ISBN-10: 1119543150
- ISBN-13: 9781119543152
- Erscheinungsdatum: 12.04.2019
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