Design Currency

CH1: Understand Market Conditions
Design Is Having Its Moment
The Sky, Not Falling
- Data Visualization and Information Design
- User Experience Design (UXD)
- Design Thinking
- Design Research
- Design Entrepreneurship
Quick Tips
CH2: Understand Your Skills
Your Preferred Qualifications
- Design, Thinking & Making
- Project Management
- Life-long Learning
- Comfort with Risk
- Accepting Criticism
- Comprehensive Communication
- Organization and Systems Thinking
Visualizing Your Abilities
What's Your Letter Profile?
Quick Tips
CH3: Understand Your Services
Design is a Value Generator
Hard and Soft Value
Defining Value by the Project
Hierarchies of Value
- Hierarchy of User Needs
- The Design Staircase
Quick Tips
CH4: Define Metrics
Metrics, Metrics, Metrics!
Setting Metrics
- Return on Investment
- Cost / Benefit Analysis
- Money Isn't Everything
- Goals, Outputs, and Outcomes
- S.M.A.R.T. Metrics
Making The Case: Numbers in Context
- Balanced Scorecard and the Four Powers of Design
Quick Tips
CH5: Define Business Impact
Demonstrating Impact: How Does the Design Industry Measure Up?
Proving Design's Value, A Series of Studies
- Design Value Factfinder
-Findings
- Design Effectiveness Industry Report
-Findings
- The Economic Effects of Design
-Findings
Quick Tips
CH6: Define Your Audience
Getting to Know You
- Human Centered Design
- Universal Design
Craft A Research Plan
- Logic Models
Make Sense of Research
- Frameworks
- POEMS
- POSTA
- Users: Think/Do/Use
- The 5E User Experience
Design Alchemy
Quick Tips
CH7: Promote The Value of Design
Case Studies