Digital Business Transformation

Preface xvii
 
Section 1 Now 1
 
1 The Death of Business as Usual 3
 
It's All Change 3
 
Truth, Knowledge, Vision 4
 
Constant Beta 9
 
Digital Assets and Liabilities 10
 
Digital Business Transformation: Why It's More Than Just Technology 12
 
2 The Four Forces of Connected Change 15
 
Customer Behaviors 16
 
Technological Change 18
 
Business Models 23
 
Societal Change 26
 
3 What Is Slowing Down Established Businesses? Blocks, Brakes, and Behaviors 31
 
Top-down Decision Making 33
 
Organizational Silos 33
 
Legacy Technology 36
 
Short-termism 38
 
Talent Shortages 38
 
Values and Culture (and Purpose) 40
 
"Not Invented Here" 41
 
Section 2 Next 45
 
4 Characteristics of a Digital Business 47
 
The Inconvenient Truth 47
 
Decoding What Digital Companies Do Well 49
 
Decoding How They Do It 52
 
5 The Big Hairy Audacious Goals (BHAGs) of Digital Business Transformation 57
 
The Two BHAGs of Digital Business Transformation 58
 
Goal 1: Developing the Muscle of Continuous Change (the PS How) 59
 
Goal 2: Building the Capability to Identify and Realize Value (SPEED) 61
 
6 Strategy 65
 
Swarm Intelligence 65
 
The Role of Strategy 66
 
Anchor Strategy on Your Customer, Not Your Competition 67
 
Determine "Where to Play" by Looking at Your Market Differently (the D-3 Model) 68
 
"How to Win": View Your Transformation as a Portfolio of Moves 71
 
Build "Your" Capabilities: The Partner Ecosystem 73
 
Bringing Products to Market: The Elusive Product-Market Fit 75
 
7 Product 77
 
Operating in Constant Beta 77
 
The Relentless Hunt for Value 79
 
The Inconvenient Truths of Product 79
 
The Forces of Change in Product 81
 
Agile, Lean, and DevOps 82
 
Banking Case

NIGEL VAZ is CEO of Publicis Sapient, the digital business transformation company, and a member of the Executive Committee of Publicis Groupe. Named by Consulting Magazine as a Top 25 Global Leader, Vaz leads a 20,000-strong company that advises some of the world's largest businesses on their transformation initiatives. Publicis Sapient clients include British Gas, Carrefour, Goldman Sachs, Lufthansa, Marriott, McDonald's, National Institutes of Health, Nationwide, Nissan, T-Mobile, and Unilever. He is a regular commentator in broadcast and print media including the BBC, Bloomberg, CNBC, CNN, The Financial Times, and The Wall Street Journal, and is an inductee of the BIMA Digital Hall of Fame.