Digital Technology in Service Encounters
Effects on Frontline Employees and Customer Responses
(Sprache: Englisch)
Digital technology is disrupting the prerequisites for most firms in the service industry and frequently forces them to reassess the ratio of human interaction and technology use in service encounters. To retain competitiveness, it seems mandatory to...
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Klappentext zu „Digital Technology in Service Encounters “
Digital technology is disrupting the prerequisites for most firms in the service industry and frequently forces them to reassess the ratio of human interaction and technology use in service encounters. To retain competitiveness, it seems mandatory to increase service encounter efficiency by embedding digital technology into the existing processes. However, there is little empirical evidence on how such technological implementations affect the sentiments, attitudes, and behaviors of frontline employees. Likewise, research on interrelated customer responses is scarce. To address this matter, this book presents four distinct yet related studies to investigate the impact of digital technology on frontline employees, customers, and ultimately service firms. The results and implications provide meaningful insights for theory and practice.
Inhaltsverzeichnis zu „Digital Technology in Service Encounters “
Introduction.- Technology in Service Management.- Theoretical Foundations.- Study A: The Impact of Technology on Frontline Employees' Process Deviance.- Study B: A 360-degree View of Technology Deployment.- Study C: A Dyadic Study on Employees' Technostress and Customer Responses.- Study D: Fairness Perceptions of Customer Participation in Online Services.- Summary and Outlook.
Autoren-Porträt von Sonja Christ-Brendemühl
About the authorSonja Christ-Brendemühl studied business administration at the University of Mannheim with a specialization in organization, marketing and psychology. After her studies, she was responsible for corporate communications at an international HR service provider. Since 2018, she has been teaching and researching at the Institute of Management at the University of Koblenz-Landau, focusing on the question of how frontline employees and customers deal with the increasing technology infusion in service encounters.
Bibliographische Angaben
- Autor: Sonja Christ-Brendemühl
- 2022, 1st ed. 2022, XVIII, 271 Seiten, 4 farbige Abbildungen, Maße: 14,8 x 21 cm, Kartoniert (TB), Englisch
- Verlag: Springer, Berlin
- ISBN-10: 3658378840
- ISBN-13: 9783658378844
Sprache:
Englisch
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