Effective Public Relations
(Sprache: Englisch)
Part of a series that provides comprehensive and accessible coverage of the key skills needed to succeed in business, this guide shows how to plan and manage a PR campaign, from research and targeting, to evaluation and monitoring.
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Produktinformationen zu „Effective Public Relations “
Part of a series that provides comprehensive and accessible coverage of the key skills needed to succeed in business, this guide shows how to plan and manage a PR campaign, from research and targeting, to evaluation and monitoring.
Klappentext zu „Effective Public Relations “
Learn all you need to know about how to generate and manage publicity - from recognising public relations opportunities to creating and sustaining media coverage. Effective Public Relations not only shows you how to identify and target your audience but also provides practical techniques for presenting information whether writing news releases or organising press conferences and product launches. Power tips help you to deal with real-life situations and handle all types of media with confidence.
Bibliographische Angaben
- Autor: Dk
- 2001, 72 Seiten, mit zahlreichen farbigen Abbildungen, Maße: 17 cm, Kartoniert (TB), Englisch
- Herausgegeben von Hayward, Adele
- Verlag: Penguin Books UK
- ISBN-10: 0751312908
- ISBN-13: 9780751312904
Sprache:
Englisch
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