Entrepreneurship for Engineers

Industrial Evolution - Why small high-tech entrepreneur? Necessity of New Industrial Viewpoints Entrepreneurial Mind Background of the Case Study Best Selling Devices -How to commercialize your invention in a real world? Three Creativities Technological Creativity Product Planning Creativity Marketing Creativity Corporation Startup - How to establish your company? The Founder and Team Legal Procedure Business Plan - How to persuade the investors? Executive Summary Management and Organization Product/Service Marketing Plan Operating and Control Systems Growth Plan Financial Plan Corporate Capital and Funds- How to find financial resources? Debt and Equity - Financial resources at the sart-up stage Research Funds - How to write a successful proposal Corporate Operation - Survival skills in accounting and financial management Accounting Management - Sales and Payroll Financial Management - Fundamentals of Finance Quantitative Business Analysis - Beneficial tools for business Linear Programming Program Evaluation and Review Technique (PERT) Game Theory Marketing Strategy - Fundamentals of Marketing Marketing Research Portfolio Model Marketing Mix 4 Ps Intellectual Properties - How to protect the company's technology? Intellectual Properties Why Is Intellectual Property Important? Patent Preparation Patent Infringement (Lawsuit) Human Resources - Who should we hire? Legal Issue Essentials in HR Management Employee Collection International Employees Human Resources Management in the USA and Japan Business Strategy - Why important, and how to set-up? The Strength-Weakness-Opportunities-Threats (SWOT) Matrix Analysis "Step" Four-Force Analysis for External Environment Five Force Analysis for Proximate Environment Business Strategy Format Business Strategy Case Study I: MMI's Expansion Business Strategy Case Study II: MMI's Restructuring Corporate Ethics - Keep it in your mind! Ethics and Morals Ethics, Law, Religion, and Education Business Ethics Comparison in Corporate

Kenji Ochino, a pioneer in piezoelectric actuators, is Director of the International Center of Actuators and Transducers and a Professor of Electrical Engineering at Pennsylvania State University. He has a successful track record as an entrepreneur and has 56 books and 550 academic papers to his credit.