Entrepreneurship in a European Perspective
Concepts for the Creation and Growth of New Ventures
(Sprache: Englisch)
A continental European perspective
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A continental European perspective
Klappentext zu „Entrepreneurship in a European Perspective “
One of the most frequently debated issues in management relates to the reasons for success and failure of new companies, corporate initiatives and projects. This textbook focuses on the management challenges of founding a new venture and managing its growth as the firm evolves. It covers crucial management areas in the entrepreneurship context such as entrepreneurial finance, marketing, and human resource management. In this context the authors comment on entrepreneurial ethics, social entrepreneurship and corporate culture as well. More hands-on management topics like writing a business plan and choosing a legal form for a venture are also covered. A key chapter of the book is dedicated to leadership challenges in managing rapidly growing young firms located in new industries and technology areas. The book is written from a Continental European perspective to cater for its European target audience in entrepreneurship courses to be held in English.
Inhaltsverzeichnis zu „Entrepreneurship in a European Perspective “
Aus dem Inhalt:- Basic Principles of Entrepreneurship
- he Entrepreneurial Process, Recognition of Entrepreneurial Opportunities, Innovation
- The Business Plan and Formation of the Enterprise
- Marketing
- Organization and Personnel
- Start-up and Growth Financing
- Growth and Growth Management
Autoren-Porträt von Christine K. Volkmann, Kim Oliver Tokarski, Marc Grünhagen
Prof. Dr. Christine K. Volkmann holds the UNESCO Chair of Entrepreneurship and Intercultural Management at the Schumpeter School of Business and Economics at Wuppertal University and is director of the Institute for Entrepreneurship and Innovations Research.Prof. Dr. Kim Oliver Tokarski is Professor of Business Management and Entrepreneurship at the Bern University of Applied Sciences.Dr. Marc Grünhagen is Senior Lecturer and Researcher in Entrepreneurship and Innovation at the Schumpeter School of Business and Economics at Wuppertal University.
Bibliographische Angaben
- Autoren: Christine K. Volkmann , Kim Oliver Tokarski , Marc Grünhagen
- 2010, 2010, 499 Seiten, Maße: 17 x 24 cm, Kartoniert (TB), Englisch
- Verlag: Gabler
- ISBN-10: 3834920673
- ISBN-13: 9783834920676
- Erscheinungsdatum: 27.04.2010
Sprache:
Englisch
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