Ephemeral Media: Transitory Screen Culture from Television to YouTube

Acknowledgements Notes on Contributors Introduction: Ephemeral Media; P.Grainge PART I: MEDIA TRANSITION AND TRANSITORY MEDIA 1 The Recurrent, the Recombinatory, and the Ephemeral; W.Uricchio 2 Television Abridged: Ephemeral Texts, Monumental Seriality and TV-digital Media Convergence; M.DawsonPART II: BETWEEN: INTERSTITIALS AND INDENTS 3 Interstitials: How the 'Bits in Between' Define the Programmes; J.Ellis 4 'Music is Half the Picture': the Soundworld of UK Television Idents; M.Brownrigg and P.Meech5 TV Promotion and Broadcast Design: An Interview with Charlie Mawer, Red Bee Media; P.Grainge PART III: BEYOND: ONLINE TV AND WEB DRAMA 6 The Evolving Media Ecosystem: An Interview with Victoria Jaye, BBC; E.J.Evans7 Beyond the Broadcast Text: New Economies and Temporalities of Online TV; J.P.Kelly8 Time Slice: Web Drama and the Attention Economy; J.Dovey9 'Carnaby Street, 10am': KateModern and the Ephemeral Dynamics of Online Drama; E.J.EvansPART IV: BELOW: WORKER-AND USER-GENERATED CONTENT10 Corporate and Worker Ephemera: the Industrial Promotional Surround, Paratexts and Worker Blowback; J.T.Caldwell11 Reenactment: Fans Performing Movie Scenes From the Stage to YouTube; B.Klinger 12 Digital Intimacies: Aesthetic and Affective Strategies in the Production and Use of Online Video; R.DaviesIndex

Edited By Paul Grainge