Essentials of Corporate Communication
Implementing Practices for Effective Reputation Management
(Sprache: Englisch)
Presenting the most up-to-date content available this essential textbook is a must-read for all those studying and working in this field. This book helps readers not only to understand, but also to apply, the most important theoretical notions on identity,...
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Presenting the most up-to-date content available this essential textbook is a must-read for all those studying and working in this field. This book helps readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding.
Klappentext zu „Essentials of Corporate Communication “
This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company's key audience depends upon all of the company's internal and external communication.
The authors, leading experts in this field, provide students of corporate communication with a research-based tool box to be used for effective corporate communications and creating a positive reputation.
Essentials of Corporate Communication features original examples and vignettes, drawn from a variety of US, European and Asian companies with a proven record of successful corporate communication, thus offering readers best practice examples. Illustrations are drawn from such global companies as Virgin, IKEA, INVE and Lego. Presenting the most up-to-date content available it is a must-read for all those studying and working in this field.
Inhaltsverzeichnis zu „Essentials of Corporate Communication “
Introduction: The Communication System 1. What is Corporate Communication? 2. From Communication to Reputation 3. Building Identity and Identification 4. Measuring Corporate Identity 5. Communicating with the Corporate Brand 6. Developing a Reputation Platform 7. Expressing the Company 8. Communicating with Key Stakeholder Groups 9. Assessing the Effectiveness of Corporate Communication 10. Applied Reputation Research 11. Organizing Corporate Communication
Autoren-Porträt von Cees B.M. Van Riel, Charles J. Fombrun
Erasmus University Rotterdam, The Netherlands The Reputation Insitute, New York
Bibliographische Angaben
- Autoren: Cees B.M. Van Riel , Charles J. Fombrun
- 2007, 328 Seiten, 131 Schwarz-Weiß-Abbildungen, mit zahlreichen Abbildungen, Maße: 16,1 x 24,1 cm, Gebunden, Englisch
- Verlag: Routledge
- ISBN-10: 0415328268
- ISBN-13: 9780415328265
Sprache:
Englisch
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