Event Planning and Management
(Sprache: Englisch)
Plan and deliver successful events with this practical textbook of essential theory and practice for students studying event planning and management.
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Produktinformationen zu „Event Planning and Management “
Klappentext zu „Event Planning and Management “
Plan and deliver successful events with this practical textbook of essential theory and practice for students studying event planning and management.
Inhaltsverzeichnis zu „Event Planning and Management “
Section - 01: Events - the changing environment 1; Section - 02: The event planning model; Section - 03: Research, concept development and feasibility screening; Section - 04: Developing your events programme and content; Section - 05: Venue selection and site planning essentials; Section - 06: Production and operational logistics; Section - 07: Staffing and human resources in events; Section - 08: Drawing in the crowds - marketing events; Section - 09: Finance, budgeting and procurement in events; Section - 10: A practical guide to managing an event on the day; Section - 11: Measuring event success - evaluation insights; Section - 12: Events - the future
Autoren-Porträt von Ruth Albert Dowson
Ruth Dowson was Senior Lecturer in events management at the UK Centre for Events Management at Leeds Beckett University, UK for over 14 years. She has more than 30 years of experience in strategic development, management and delivery of events, conferences, seminars and exhibitions, in both the public and private sectors. Bernadette Albert is Senior Lecturer at Leeds Beckett University, UK, where she leads the undergraduate programme in Event Management. She draws on extensive experience in managing and advising on international, state, civic and private events. Dan Lomax is Senior Lecturer at Leeds Beckett University, UK. He has 25 years' experience in the live music and cultural events sector specializing in content creation, event planning and operational delivery.
Bibliographische Angaben
- Autor: Ruth Albert Dowson
- 2022, 3. Auflage, 360 Seiten, Maße: 17 x 24 cm, Kartoniert (TB), Englisch
- Verlag: Kogan Page
- ISBN-10: 139860710X
- ISBN-13: 9781398607101
- Erscheinungsdatum: 03.12.2022
Sprache:
Englisch
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