Excellence in Sales
Optimizing Customer and Sales Management
(Sprache: Englisch)
Best and worst practices in sales and customer management
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Best and worst practices in sales and customer management
Klappentext zu „Excellence in Sales “
"Excellence in Sales" is an integrated management approach for professional sales organisations. The authors collected best and worst practices in sales and customer management. The concept for true excellence in sales is relying on a set of levers which are explained in a systematic manner. Readers get the chance to compare their solutions with the worldwide top performers. Illustrations and numerous recommendations for implementation show how to improve the overall performance of companies.
Sales and customer management represent an important success factor for most companies. "Excellence in Sales" presents an integrated management approach for professional sales organisations that reveals the existing optimisation potential and aims at a maximum of efficiency and effectiveness.
Based on a worldwide survey of 747 companies in 14 countries, the authors analyse best and worst practices in sales and customer management. True excellence in sales relies on a set of levers which are explained systematically and in detail. Case studies provide an additional understanding of these levers. Numerous recommendations for implementation show how to improve the overall performance.
"Excellence in Sales" is a must-read for marketing and sales directors, managing directors, sales representatives and key account managers. Instructors and students of management and business administration will find stimulating insights and ideas.
Holger Dannenberg is Managing Partner of the Executive Board of Mercuri International Deutschland GmbH.
Dr. Dirk Zupancic is Professor of Management at Heilbronn Business School, Germany, senior lecturer of business administration and head of the competence centre BtoB Marketing and Sales at the University of St. Gallen, Switzerland.
Based on a worldwide survey of 747 companies in 14 countries, the authors analyse best and worst practices in sales and customer management. True excellence in sales relies on a set of levers which are explained systematically and in detail. Case studies provide an additional understanding of these levers. Numerous recommendations for implementation show how to improve the overall performance.
"Excellence in Sales" is a must-read for marketing and sales directors, managing directors, sales representatives and key account managers. Instructors and students of management and business administration will find stimulating insights and ideas.
Holger Dannenberg is Managing Partner of the Executive Board of Mercuri International Deutschland GmbH.
Dr. Dirk Zupancic is Professor of Management at Heilbronn Business School, Germany, senior lecturer of business administration and head of the competence centre BtoB Marketing and Sales at the University of St. Gallen, Switzerland.
Inhaltsverzeichnis zu „Excellence in Sales “
- Introduction: excellence in sales and customer management- Top 10 success factors for excellence in sales
- Sales as a topic that affects the entire company
- The relation between marketing and sales strategy
- Developing successful sales strategies
- Information management
- Customer segmentation
- Defining process goals for customer segments
- Designing sales processes
- Managing sales structures
- Support systems
- Leadership in sales
- Operational selling
- What sales representatives can learn from professional athletes
- Summary and outlook
Autoren-Porträt von Holger Dannenberg, Dirk Zupancic
Holger Dannenberg is Managing Partner of the Executive Board of Mercuri International Deutschland GmbH.Dr. Dirk Zupancic is Professor of Management at Heilbronn Business School, Germany, senior lecturer of business administration and head of the competence centre BtoB Marketing and Sales at the University of St. Gallen, Switzerland.
Bibliographische Angaben
- Autoren: Holger Dannenberg , Dirk Zupancic
- 2009, 233 Seiten, Maße: 15,3 x 21,6 cm, Gebunden, Englisch
- Verlag: Gabler
- ISBN-10: 3834910066
- ISBN-13: 9783834910066
- Erscheinungsdatum: 11.12.2008
Sprache:
Englisch
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