Exploring Strategy
Text and Cases
(Sprache: Englisch)
Exploring Strategy, 12th Edition, by Whittington, Angwin, Regner, Johnson and Scholes has long been the essential introduction to strategy for the managers of today and tomorrow and has sold over one million copies worldwide. From entrepreneurial...
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Klappentext zu „Exploring Strategy “
Exploring Strategy, 12th Edition, by Whittington, Angwin, Regner, Johnson and Scholes has long been the essential introduction to strategy for the managers of today and tomorrow and has sold over one million copies worldwide. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations - how they prosper, how they grow, how they innovate and how they change. Text and Cases also provides a wealth of extra case studies written by experts in the subject to aid and enrich your understanding. Examples are taken from events and organisations as diverse as Adnams, Siemens, Air Asia, Apple, Handelsbanken, Glastonbury and the Indian Premier League.
Inhaltsverzeichnis zu „Exploring Strategy “
- Chapter 1: Introducing Strategy
- Chapter 2: Macro Environmental Analysis
- Chapter 3: Industry and Sector Analysis
- Chapter 4: Resources and Capabilities Analysis
- Chapter 5: Stakeholders and Governance
- Chapter 6: History and Culture
- Chapter 7: Business Strategy and models
- Chapter 8: Corporate Strategy
- Chapter 9: International Strategy
- Chapter 10: Entrepreneurship and Innovation
- Chapter 11: Mergers, Acquisitions and Alliances
- Chapter 12: Evaluating Strategies
- Chapter 13: Strategy Development Processes
- Chapter 14: Organising and Strategy
- Chapter 15: Leadership and Strategic Change
- Chapter 16: The Practice of Strategy
Autoren-Porträt von Richard Whittington, Patrick Regnér, Duncan Angwin, Gerry Johnson, Kevan Scholes
Richard Whittington is Professor of Strategic Management at the Said Business School, University of Oxford.Duncan Angwin is Dean of Nottingham University Business School.
Patrick Regner is Professor of Strategic Management at Stockholm School of Economics.
Gerry Johnson is Emeritus Professor of Strategic Management at Lancaster University School of Management.
Kevan Scholes is Emeritus Professor of Strategic Management and formerly Director of the Sheffield Business School.
Bibliographische Angaben
- Autoren: Richard Whittington , Patrick Regnér , Duncan Angwin , Gerry Johnson , Kevan Scholes
- 2019, 12th Edition, XXVII, 809 Seiten, Maße: 19,7 x 26,6 cm, Kartoniert (TB), Englisch
- Verlag: PEARSON EDUCATION
- ISBN-10: 1292282452
- ISBN-13: 9781292282459
- Erscheinungsdatum: 04.12.2019
Sprache:
Englisch
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