Fashion Tales

Emanuela Mora/Marco Pedroni: New frontiers of the fashion imaginary - Romana Andò: Fashion fandom and TV quality drama: From poaching to everyday identity performance through Pinterest - Luisa Valeriani: Dressed in politics: The use of costumes in Game of Thrones - Phylis Johnson: Second life community and global citizenship: A fashion tale of a virtual empire - Marco Pedroni/Teresa Sádaba/Patricia SanMiguel: Is the golden era of fashion blogs over? An analysis of the Italian and Spanish fields of fashion blogging - Marina Ramos-Serrano/Gema Macías-Muñoz: Lady Dior: Brand values in fashion films - Eugenie Maria Theuer: Kaleidoscopes of cloth and canvas: A phenomenological approach to fashion on the cinematic red carpet - Nick Rees-Roberts: Behind-the-scenes: Framing fashion and the limits of the documentary mode - Cecilia Winterhalter: The re-invention of Made in Italy goods: Italian know-how in product innovation in the work of three Italian women Crafters - Monia Massarini and Rubens Pauluzzo: Emerging Chinese fashion brands: The silent revolution? - Marco Ricchetti/Karan Khurana: Shifting perspectives on sustainable supply chain management in the fashion business - Valentina Jacometti: Sustainable consciousness and consumer identity: Legal tools and rules - Tereza Kuldova: On fashion and illusions: Designing interpassive Indianness for India's rich - Lígia Carvalho Abreu: Human rights in fashion creations, production and branding: A genuine policy or a marketing strategy? - Barbara Pozzo: Protecting the dignity of women in fashion advertisement: The new legal initiatives in a comparative law perspective - Sinah Theres Kloss: Performing authenticity through fashion: Sartorial contestations of Hindu-Guyanese Indianness and the creation of the Indian 'other' - Cristiana Katagiri/Virginia Abreu Borges: Brazilian fashion: Dichotomies and perspectives of resistance - Maria Catricalà: Fashion, journalism and linguistic design: A case study of the wedding dresses -

Emanuela Mora is a Full Professor of Sociology of Culture and Communication in the School for Political and Social Sciences at the UniversitaÌ Cattolica del Sacro Cuore of Milan (Italy), where she coordinates the Doctorate School in Sociology and is member of the Direction Board of ModaCult, Centre for Fashion and Cultural Production Studies. She is a Co-Editor-in-chief of the International Journal of Fashion Studies published by Intellect Books. Marco Pedroni is an Associate Professor of Sociology of Culture at the eCampus University (Italy), School of Law. Formerly he was a Research Fellow and an Adjunct Professor at the University of Bergamo, an Adjunct Professor at the Politecnico of Milan, and a Post-doctoral Research Fellow at the Università Cattolica of Milan.